Patterns of migration Essay

You can copy/paste the questions below to your own word document or you can download this information Here. Please answer the following questions and submit it as an assignment. 1 define migration The permanent relocation of residential place. 2 explain the effects migrations have had on both geography and history It has contributed to the evolution and development of separate cultures, to the diffusion of cultures by interchange and communication, and the complex mix of people and cultures found in different regions of the world today. 3 understand that migration occurs at different scales Migration can occur as intercontinental or interregional. 4 explain why people change their residential location People change their residential location because changes in life cycle, income level (either more or less money available to spend on housing), job location, perceived safety of neighborhood, better school district, convenient location, and many other factors 5 analyze migrations in terms of classifications (forced, voluntary, imposed) and types Migration can either be forced where it is not up to them, voluntary where it is up to them, or imposed where it is up to them but is highly advisable that they do move. There are five types and each type can be put into one of the two classifications, which are conservative or innovative. Innovative migrations include those people who move to find a new way of life and Conservative movers are those who move to find a new surrounding. Primitive Migration is those who move due to environmental factors, forced migration is for those who move because they are forced (usually by the government), Impelled Migration is similar to forced but people still can have some say in if they move, Free Migration is those who move for economic betterment, and Mass Migration which is for those who move in large numbers. 6 explain the decision to migrate in terms of push and  pull factors Those who move for pull factors are moving because the other place has more to offer and those who move for push factors move because where they’re at currently is not doing them well. 7 describe patterns of migration using the concepts of distance decay, intervening opportunity, place utility, step migration, chain migration, channelized migration, and migration fields Both push and pull factors are affected by place utility, which is the persons existing satisfaction or dissatisfaction with a place. Distance decay and intervening opportunity are also related topics and these concepts state that individuals will choose a closer location over a location further away if they are both equal in other aspects. Step migration is a concept that describes those who migrate in steps such as from a farm to a small city and then to a big city. Chain migration is a concept that says that people are more likely to move somewhere where they already have connections. Channelized migration and migration fields have to do with chain migration and migration fields are areas where people move from to a certain city. Channelized migration is when there is a reoccurring them of people moving in similar patterns. 8 describe the geography of dislocation: refugee patterns and processes in the world today The IOM is working with 155 member states to take refugees and relocate them to places where they can be properly worked with to sustain a better life. Africa, Europe, Southwest Asia and Southeast Asia all have a lot of problems and the IOM works extremely hard to get peole out of these places and out to better places. Classify these migrations by TYPE and decide whether the move was innovative or conservative. 9. westward migration of pioneer farmers Conservative- Free migration 10. modern Americans moving to Alaska Conservative- free migration 11. Mormon migration to Utah conservative- mass migration 12. Middle East nomads moving to urban areas in the Persian Gulf innovative- primitive migration 13. African slave trade innovative- forced migration 14. flight of ancient Britons at the arrival of the Saxon invaders conservative- impelled migration 15. Trail of Tears: relocation of the Five Civilized Tribes to Oklahoma innovative- forced migration 16. subsistence slash burn farmers in the Amazon conservative- primitive migration 17. resettling of Germans, post WWII, because of border shifts in Poland conservative- impelled

Children literacy Essay

The purpose of this story is to improve children literacy. This story helps children to learn different animal names and different things. User can listen and read to story as well. Audience: The audience of this story are children age 4 – 7 and this story will help them to learn names of different things and animals and will improve their grammar. I found that by reading the story and it also has been mentioned on the website. The purpose of final product is to provide entertainment so I will need to include this feature however I will make sure that the text on my animation is appropriate and simple so that the audience can understand it easily. Techniques used: This animation has used a number of techniques to make it professional and attractive which eventually makes it successful. The animation has used buttons to navigate from scene to other by clicking the â€Å"story bear† or â€Å"next†. Users can start the story again if by clicking â€Å"back to the start†. This buttons are very useful as it allows the user to skip the scene or start the story again if they have missed any scene. I will also make that I use buttons on my animation so that user have some flexibility and can navigate easily. These features will make my animation professional and suitable for my audience. At the start of the animation there are two options to watch the story with sound or without sound. This is the technique used by most professional websites, it helps user to understand the story more easily and make the animation suitable for its purpose. This animation asks user to click on different things, when user click on an object the next scene can be watch. This means this animation has used different objects on different scenes as a button. I will use this technique on my animation as it will allow user to interact with the animation which will keep the user interested in the animation. This technique also makes the animation very professional which is a positive aspect about this animation. The object to click on An effect has been added to some objects so when a user is going to click on it and pointer is on it. The appearance of the object will change; a white border will surround this object. This technique will help users to show that this is the right object to click on to watch next scene. This technique is shown on the above screen shot. In this animation the objects has been used as buttons to make it interactive I will use this technique in my animation. I will also use objects or characters as buttons, which will allow users to watch next scene. I will use buttons on my animation and add effect so that the appearance of these buttons can be change when the pointer is on it. This technique will make my animation more eye-catching and aesthetic. The zoom in and out technique has been used several times in this animation. This technique helps user to see the close of the objects which will help them to understand the story. This is a very useful technique as it clearly shows what is happening in the story. I will use this technique where it is important. This will help me to meet the professional standard. This animation has used clouds and question mark to show that the characters are thinking. The face expression also shows that the characters are thinking because of the eye movement and hands position. Below the screen shots shows the two different characters of the story thinking. This animation is very professional because it shows the face expressions. The face of the Micky becomes red when he is angry. Below the screen shots are showing two different emotions. This is a high quality technique as this makes the story interesting and realistic. I will use this technique in my animation; I will show the facial expression of my characters to make my animation attractive to its audience and professional. This animation used a lot of motion tweens to show the movements. The legs of the characters move forward to show the walking effects, hands move to show that they are talking and thinking. At the start of the story the leaves are falling down. The bird’s beak is moving to show the talking effect, the eye balls of almost all characters are moving and the story bear is moving his one foot while thinking. This is a positive aspect on this animation as it makes the animation more interesting and realistic. I will definitely use motion tweens in my animation to show the characters walking and playing and to show the movements of objects. This will help me to create a realistic and appealing final product. Navigation and interaction: This animation is users friendly as its navigation is very effective. To watch the next scene users have to click â€Å"next† or â€Å"story bear† button, this button will also helps user to skip scene. There is another button â€Å"start the story again† which allow user to watch the story again. This gives the user some flexibility. This animation interacts with the users a lot as user have to click the button to watch the next scene and it also asks user to click on different objects. This animation allow user to get involve in the story which will keep their interest till the end. Strengths: Techniques: There are number of good points about this story. These strengths make the animation suitable for its purpose and audience. First of all the animation has used range of techniques. Such as motion tweens, zoom in, face expressions and user interaction. These techniques made the story interesting and professional. This animation also uses clouds to show what the characters are thinking. I will be using some of these techniques to ensure that my product is to the best possible standard. Another good point about this animation is that the scenes flow in a sequence which makes it suitable for its audience, as it is very easy for its audience to understand what is going in the story. I will make sure that the sequence of scenes of my animation is easy to understand and appropriate for my target audience so that they can enjoy the story. Characters and objects: This animation has got six different characters and used a lot of objects. The number of characters are appropriate as they not too much which makes the animation crowdy and audience would not be able to understand what’s happening in the story or there not very few characters which makes the story boring. I will also make sure that the number of characters in my animation is appropriate so that my animation is not boring or crowded. This will make my animation suitable for its audience. Sound and text: The story has an option which allow user to listen to the story as well as reading. This is a good point of this animation because it makes the animation suitable for the purpose it has made for by improving their listening skills. The text of this animation is appropriate for its audience and help to keep the user’s interest till the end. I will include sound and text on my animation so that the users can understand the story easily by listening or reading it. This will give users some flexibility. I will also include some other sounds for example sound of a ball kick to make my animation vibrant and professional.

Love , Made up story Essay Example | Topics and Well Written Essays - 500 words

Love , Made up story - Essay Example References would mean higher chances of being hired. Her friend Leila recommended her to her boss as a waitress. She was a dancer there. She had second thoughts about the job offer, because she did not have any waitressing experience. When she stopped college three months ago, the last job she handled was being a gasoline station cashier. She lost that job because her manager caught her sending text messages to her mother, who kept on reminding her to pay the electricity bill. But she needed a job. Nineteen years old did not seem too young to be a waitress. At least, it was not Hooters. Her mother was very conservative. She prayed the rosary two times a day, seven days a week. And she was already constantly sick, coughing as if she had ten dogs possessing her and barking inside her lungs. She thought about her family and how they needed her. She was thinking fast. What could she say to the manager? She promised that she was available for an interview this morning. She would have to tell the truth. Yes, honesty would count positively on her behalf. She went to the restaurant she was applying for. The manager was outside the restaurant smoking and he was talking to someone on his cell phone. He said goodbye to whomever he was talking to and said: â€Å"Estella! You missed your interview!† He shook his head with dismay. He looked 50 something years old. His olive skin contrasted with his pale lips. She said: â€Å"I am so sorry boss. My father called all of a sudden. He said we would meet at 711 at 11 PM and I waited until 3 am. I woke up late. Please give me a chance, I need this job!† The manager looked at her sternly. â€Å"Okay, you’re hired. But you will never be late again, okay?† â€Å"Yes,† she promised. He said: â€Å"You can start tomorrow.† The next day, while preparing for work, her father called her again. When she answered the phone, her father said: â€Å"I am sorry. I left

In Order to Have a Successful Organisation, the Most Important Thing Essay

In Order to Have a Successful Organisation, the Most Important Thing for Management Is to Get Culture Right - Essay Example Organizational Culture has emerged to be one of the most crucial factors that strongly influence the performance of an organization. In recent years, organizational culture has gained considerable attention from managers because of that it is extremely significant in relation to meeting the industry needs for greater effectiveness and the material and social needs of employees in order to create a constructive work-environment and foster high performance working. Organizations put efforts to develop ‘right kind of culture’, culture with quality’ or a culture of customer service’ and managers most often try to inculcate certain values in their organizations. There are widespread assumptions as better or worse cultures and stronger or weaker cultures and more importantly the ‘right’ kind of culture influence the effectiveness and success factors of the organization (Schein, 2004, p. 7). Organizational culture is the system of shared actions, values and beliefs that are developed and established within an organization and this influence its members to guide and shape their behavior (Schermerhorn, Hunt and Osborn, 2005, p. 436). As McShane and Von Glinow (2004, p. 476) noted, organizational culture refers to a basic pattern of shared values, assumptions and beliefs that are considered to be the right way of thinking and acting on problems and opportunities facing the organization. According to them, organizational culture is the DNA of an organization because it is not only invisible to the naked eye but also a very powerful template or tool that can shape what happens within an organization.... No individuals have same behavior and personality and likewise, organizations also have very different and unique culture, and therefore, organizational culture can also be termed as organization’s personality. People in any organization are considered to be the most valuable, powerful and high-valued assets and therefore utilizing these resources more effectively and strategically seems to be the underlying principle of organizational behaviour. People in an organization may belong to different cultures, social setting and life-style, but when the organization is able to create, design and establish a culture of its own by aligning and integrating the shared values among the people, the organization will also be able to be successful in achieving the goals. Do organizations require forming and structuring a specific culture and getting it right? If managers target better organizational performance, if they look at increased productivity of employees and thus to earn higher pr ofitability, if they would like to achieve high performance working and they like to maintain sustainable competitive advantages, the answer to the above question is certainly ‘yes’. Especially in today’s competitive business environment, complex marketing contexts, complicated technological advancements and in times of globalized economies, managers need to identify the organizational culture, design and structure its features, understand its significances in terms of business opportunities and evaluate its benefits to the business as well. Smircich (1983, p. 344) described that organizations are social instruments that produce goods and services and thus they produce cultural artifacts like rituals, legends and

Science in the Media Assignment Example | Topics and Well Written Essays - 500 words

Science in the Media - Assignment Example The robots would perform tasks like removal of waste, burial of dead bodies and other operations. The scientists are still in the negotiation process of whether to go on with the plan or not (John, 2014). Ebola is a viral disease that has threatened the lives of people especially in West Africa since its outbreak. The disease is very dangerous and can easily be transmitted from one party to the other. It has proved a nightmare to be managed because the health care providers have put their lives into risk while others have lost their lives. Governments and states over the world have also given grants and technical advice in the fight against to help contain the disease before spreading to other nations and coming worldwide problem like the current HIV/AIDS disease (Berger, 2013). According to the reported situation that the medical staffs are facing in Ebola strike countries, I do not think that robots can be solutions. The robotic technology is still very limited in the field of medicine. Medical care should be taken with much care as it involves processes inside the body. Robots can be used disarm bombs and drive cars which are limited levels of human capabilities. They may never be used to pick a poison inside stomachs (John, 2014). The Ebola crisis in Africa as well has also exposed considerable space between robot abilities and the requirements to manage humanitarian disasters (John, 2014). The countries experiencing the worst effects of the epidemic are not able to deploy the robots in fighting the horror disease. Instead of the use of robots, the scientist would have considered developing a vaccine and providing relevant and information about protection against the disease (Berger, 2013). Training robots to act in the human reasoning capabilities would take much time surpassing the rate at which Ebola kills. Ebola would take four weeks to kill the infected while robotic technology development would take a lot of time to be developed especially in the

History and Politics of the American Medical Field Assignment

History and Politics of the American Medical Field - Assignment Example There is not a set standard of ethics for the college, but moral integrity always has been a natural way of living in college. Every member should be very responsible, presentable, and socially intelligent. An ethical manual was designed by many educational experts but is only meant to be used as an ethical â€Å"guideline† which addresses many of the major issues dealing with the physician’s standards. These ethical standards which physicians live by have been developed over the course of time and began naturally with the very first physicians. The relationship between the physician and the patient has also developed very well over time. As the physician's goal is always to improve the medical condition while preserving the respect of the patient. The first practices of medicine were based on a trusting relationship that would allow the doctor to use medical knowledge to treat the patient. However, constant improvement in this field along with many breakthroughs has allowed the relationships to develop into an unbreakable bond. The financial situations of the medical field in America have also changed greatly over the course of time. The physician should explain all of the medical expenses before treating the patient, but still has the responsibility of sharing the knowledge of the field with anyone who may need help. It is the physicians’ choice of who will receive medical treatment in accordance with the medical field.

Have advances in bioscience lead to the greater risk of a biological Essay

Have advances in bioscience lead to the greater risk of a biological attack by a non-state actor - Essay Example One of the reasons why that is so is that very few cases of the individuals or groups in possession of the biological weapons have conventionally been identified. Nevertheless, a review of the practices and trends of the non-state actors in the past provides a very subjective idea of the tendency of the contemporary non-state actors to cause harm to the society through the biological weapons, given there has occurred a noticeable increase in the body of knowledge about the harmful effects of the pathogenic micro-organisms for humans over the decades. Even though, to the extent that the review of the historic cases is beneficial for understanding the current trends and capabilities of the non-state actors, one historic cases of the biological attack carried out by the non-state actors successively in 1984 is discussed in this paper. Using the pathogenic micro-organisms as a destructive tool exposes both the society and the non-state actors to various kinds of challenges. This paper an alyzes the extent to which the non-state actors involved in the biological attacks are a threat to the society. The most popular biological attack in the history of the USA was made in 1984 by a religious cult Rajneeshees that stole an Oregon-based country election. The Rajneeshees lived in the rural Wasco County and had become politically strong in Antelope, a small town whose name was thus changed to Rajneesh.

Sustainable Stakeholder Capitalism Essay Example | Topics and Well Written Essays - 500 words - 1

Sustainable Stakeholder Capitalism - Essay Example In this regard, many others lost their jobs, as their employers were not able to sustain the labor force. Surprisingly, there was a ray of hope in this crisis as other investors saw this as an opportunity to maximize on their potential. It brought to light the idea of conventional capitalism, credit risking financially and educative management of economic prosperity towards sustainable stakeholder capitalist. Subsequently, this paper will give an elaborate on the model of sustainable stakeholder capitalism applied by discussing the three main factors that contributed to the unethical economic surroundings of the global crisis. Further, it will highlight the three steps that responsible business pace setters need to incorporate into their function in order to improve on an acceptable economic environment for the conduction of businesses in future. The implementation of alternate education management system solely depends on three factors. First, the immensity of the pain inflicted on the key stakeholders within the applied management system that relies on business assumptions would be the first factor. Here, the duration at which the pain inflicted on them lasts shall factor in. In addition, the prolonged suffering brought about by the crisis accords the business leaders the rights to not only criticize the managerial conventional systems but also to propose a model that will suit them. The second factor would be the economic balance globally and continued use of the opted model. The model approach was to be one that had the interests of everyone in mind for it to be effective when implemented. Thirdly, the moral aspect of the model opted for was to be a universally accepted approach. Sustainable stakeholder capitalism (SSC) was one of the ways of implementing the alternate education mode (Petrick 105). It incorporated update d scientific approaches to the

Chemical Warfare in World War 1 Essay Example | Topics and Well Written Essays - 1000 words

Chemical Warfare in World War 1 - Essay Example World War I saw the development of weapons, which were deadlier to a degree than had never before been expected. Among the deadliest weapons that had never been used before were the 420 mm guns, which the Germans used to bombard France from Liege, Belgium. This led the countries to look for developing deadlier weapons with the help of their intellectuals, as it was clear that weapons would greatly determine the countries that won the war. (Hilmas, Smart & Hill 14). Therefore, as expected, deadlier weapons were developed by the countries. However, the deadliest and most inhumane of all the weapons developed was the poisonous gas, which was made by the German genius and Nobel laureate Fritz Haber (Bosco, Bosco & Bowman 38). Poisonous gas Prior to the World War I, several European countries including Germany, France and Britain had signed a treaty known as the Hague Convention on war on land in 1907 which forbid the use of poisonous gas in war. However, this did not deter the use of poi sonous gases in World War I (Stoltzenberg 151). Germany first used chemical weapons on British and Indian troops in 1914. Berlin was triggered to use chemical weapons after France had used on them. The chemical weapon used by the Germans was dianisidine chlorosulphonate, a chemical that causes irritation to the mucus membrane (Hilmas, Smart & Hill 14). However, the use of chemical weapons, which lead to widespread outcry by the rest of the world, was by Fritz Haber. (Hilmas, Smart & Hill 14).

Policing has affected a Nation not Just a Race Essay Example for Free

Policing has affected a Nation not Just a Race Essay Throughout the interview process I was able to understand and gain an adequate perception of how others felt about law enforcement here in the United States. I found that many answers were universal and were not only the views of one particular race. Law enforcement is set in place to up hold the laws and to protect and serve the people of the United States. However, I found that a few of my interviewees felt that law enforcement was biased and were not for all people. The interviewing process was very interesting and being able to listen to the participants’ responses was very enlightening. No two people had the same perception however, there were many concerns that were similar. My first interview was conducted on an African American woman. She is 75 years old and is originally from Saint Joseph, Louisiana. However, she is a widower and all of her children have passed on. She moved here to Houston Texas in 1960 with the husband and two children. Where they have resided in the area of Houston known as Fifth Ward for over 54 years. She has spoken about how growing up in Louisiana as a black child was horrible, and how they were taught to avoid the police by all means. The town of Saint Joseph was a very small town, and it was divided by color. Yes my interviewee grew up during segregation, and she recalls that the police were not for the blacks. She recalls classmates being beaten by the police and nothing never being done about the fact that they were beaten for nothing. She spoke of the time when her sister worked for a white family and was raped by the man of the house. Her sister and family could not report such a crime because they feared that it would bring trouble to their entire family. She states that she has no respect for law enforcement, however she states that she never breaks the laws of the land. Obeying the law is her way of staying out of jail and feels as long as she abides the law she is quite alright. During her interview I found her having many stories to tell in regards to how black life has no value, and how she has never seen the law truly work for the African American. Her responses to the  questions left her stumbled sometime, and I found myself finding ways to inform her that law enforcement ha s made great changes since she was a child. I could understand but I was unable to relate because my experience with law enforcement has never been to the extent of hers. I did find it quite interesting when she was asked the question about domestic violence. Her response was, â€Å"I never heard of husband’s hitting their wives and if they did that was not something for the world to know†. She stated that, â€Å"You knew that what went on in your home stayed in your home†. I was shocked and somewhat appalled at her response. Her body language and her tone let me know that she was indeed serious about keeping affairs in the home. She believed that women who were hit must have done something pretty bad to make her husband hit her. I still found myself puzzled by her response. Although during the second interview when asked this very same question. She elaborated about an incident with her cousin who was caught cheating and her husband did abuse her. She inclined to say that, â€Å"You just do not do things in such a manner and not expect such behaviors†. I could understand where she was coming from, but I was not able to agree with a man or a woman hitting their mate. This 76 year old black women was still stuck in the era of when she was a child and very young adult. She felt that law enforcement would never been positioned to serve or protect African Americans, and that the only reason they have allowed blacks to become police officers was because it would not matter if another black man was killed. In her opinion there is no hope for the African American people here in the United States and that it is just a bunch of boloney in the world in which we live. However she did feel that the use of DNA was the greatest thing that could have come along. With a strong understanding that the use of DNA can help to solve crimes and maybe even help from crimes being committed. She believes that if they find a killer this way people may think twice before actually think twice before committing murder. Her wish is that law enforcement stop perceiving and believing that all black people are  criminals. My next interviewee is a Caucasian women and she is 41 years old. She is married and is the mother of three children. She is a fulltime student at the University of Houston-Downtown and she will be graduating in December. She is a Houston native and she grew up near Bellaire. Her and her family now reside in the historical area of the Heights. This too was a very interesting interview, simply because she was truly involved with the questions and she gave a statement as to why she felt the way she did with the answers she gave. Her answer in regards to domestic violence she felt that there are three sides to a story and that both parties should give their side. Then allow the police to determine if the call and the situation requires law enforcement to detain anyone. Her thoughts on how the police perceived citizens was very mind blowing, and she felt that it was not just minorities that were targeted by law enforcement. However she does feel that police are power hungry, bias, hardworking and underpaid, and this only adds stress. Stress can factor in how law enforcement responds and reacts to certain situations when performing their job without allowing race and location to blind their actually duty to the citizens. As stated early she feels that every citizens is scrutinized by law enforcement, and she feels that law enforcement tends to the jump the gun before completely assessing the situation. Being a mother of three she found what it felt like when her son was stopped and harassed by the police for no particular reason. She believes these acts are the very reason that the younger generation shows no respect for law enforcement. However she does feel that reaching out to high schools would be a proactive in the process of recruiting new offi cers. She also feels that there she be additional training included for those citizens with mental illness. Those trainings will help to keep the citizens and the officers out of harm’s way. I will now move on to my third participant who is a 46 year old African American woman who has recently divorced and has no children. She is originally from East Oakland, California and has been in Houston for 5 years. Returning back home is the plan in the five years. She has dealt with the police on a regular occasions due to her ex-husband being  incarcerated for ten years. Her answers were just as interesting as my second participant, and her answers were very colorful. I want to just note that her lifestyle was one that was accustomed to glitz and glam due to the fact that her ex-husband was a drug dealer. She recalls the time that law enforcement ran into her home and threw her on the floor and she stated talked to her like she was an actual dog. Not allowing her to speak, handcuffed her, and she was thrown in the back of a police car. She says that she was held for questioning for 2 days, and even with her ex-husband stating that she had nothing to do with his dealings. They keep her and continued to question her asking the same questions over and over. However she does not hate law enforcement and she believes that this very incident opened her eyes to a different type of guy she would ha ve. She feels that most part traditional policing strategies have been effective in combating crime, however police use excessive force when utilizing discretion in dealing with citizens sometimes. Recalling an incident that was made into a movie named â€Å"Fruitvale† was based on a true story and was right down the street from which she grew up. She believes that the police in East Oakland are very aggressive and are trigger happy. She feels that law enforcement here in Houston are not as aggressive with law enforcement back home in California. She does feel that in certain areas of town here in Houston. This participant would like to see a substantial increase of specialized training in the mental illness area, sign language for the hearing impaired and subtle prejudice courses for those law enforcement officers who are hiding behind their badge. Police officers are receiving adequate training as for as the physical requirements. To be well rounded you have to have some since of street smarts and able to deal with people from all walks of life. She agrees with every current method of police recruitment, selection, and training of officers, except the minimum age requirement for some law enforcement agencies. She had some personal views on domestic violence seeing that she was a domestic violence survivor. She does believe that women should be arrested for domestic violence, however she feels there is an exception if the woman is trying to defend herself. My fourth participant is 43 year old African American male and he is married with no kids. Had no run in with the law until he mad e 40 years old. His brushes with law came from driving while intoxicated and carrying a handgun. He was  able to have the handgun case dismissed, because he actually had his handgun concealed. However he is on probation for driving while intoxicated. He has lived in Houston his entire life and has very biased views about law enforcement. In his younger days he was a part of a gang and was what he refers to as a thug and drug dealer. He took pride in his past and stated that had he not have met his wife he would probably still be running the streets. I also found that he is a male chauvinist and has some harsh views on domestic violence. When asked about domestic violence he stated that a women should know her place and that the man is head of his home. He feels that as long as a woman is submissive and keeps her husband happy they should not have any problems. He does not feel that a wife should not call the police on her husband and that they should keep what goes on in their home. Being a woman that has experienced domestic violence I got off of subject and asked him why such harsh feelings about domestic violence. He stated that his step father was abusive and his mother stayed. She never called the police on him and over time the abuse stopped. They were pretty happy before his step father passed, and being the grandson of a pastor he feels that bible is key to keeping a happy home. When asked about how the police perceived citizens, he automatically stated that African Americans have no chance with the Houston police department. Growing up in the northeast intercity area of Houston he says he has seen police brutality on a regular. The police were not there to help black people is what he stated. He said the only way the police were on your side was if you had enough money to pay them. They do not fight crime and they are a part of the crimes that are committed. Biased and unethical are his choice words about law enforcement. Still today in 2013 ones race and ethnicity affects how police treat you. Blacks are treated as the criminal and Whites are treated as the innocent bystanders. He feels that police are a threat to minorities and there should be training to new officers so that they do not allow their personal views to interfere with their ability to protect and serve all citizens. He express the fact that the police have no understanding or training when it comes to dealing with the mentally ill, and feels they have no problem with shooting them. Extensive training should be given yearly, and maybe even some classes should be required to be able to realize that there may be some mental illness when dealing with certain individuals. I  want to be honest and inform you that I was not able to complete a second interview with this participant and I was able to find a fifth participant. Now my last participant is 35 year old African American women who is married with three children and is a fulltime student at the University of Houston. She is a Psychology major and will be graduating in May of 2014. She is native Houstonian and grew up in the fifth ward area. Having a daughter in the military has opened her eyes for all those that protect and serve. She is also the daughter of a preacher. She believes that females have more help now to escape an abusive home in a peaceful and confidential manner. However she feels in some cases determining the difference between minor and serious acts of domestic violence are ignored by officers that arrive on the scene. Understanding the frustration when officers deal with mentally ill people because many officers have died trying to help but in many cases officers are there to get them the help they need so yes they do respond appropriately. DNA is vital in most convictions because it can be used to clear suspects and exonerate persons mistakenly accused or convicted of crimes. She believes that laws are put in place to protect not only the citizens but those that are uniformed to do so. When asked about the current methods of recruiting she respond. The current method for recruiting officers is pretty good but as in any field how can you really predict or screen if you have a ‘bad’ or â€Å"good† officer as a candidate despite all the requirements including background and psychological information revealed. She felt that the only inadequate problem of training is the mental state of many of the officers. In the area of training she believes that all officers need to be trained on how to deal with other races and they need to be taught social skills within various cultures. Maybe this will help them erase preconceived notions and ideas of others that are not a part of their ethnic group. There are way too many cases involving officers and issues with minorities, stereotyping, racial profiling, brutality, injustice and racism, many officer perceptions is very negative when it comes to certain ethnicities. There has to be a stamp on the bias that affects the way minorities are treated when dealing with law enforcement. All of the participants were very strong about their views based on personal or others experiences with law enforcement. Listening to their answers and their stories opened my eyes, and allowed me to feel how they truly felt. However  I wondered did any of my participants understand that many officers may have the same opinion about the citizens that they protect and serve. Many men and women that are in law enforcement fear for their lives every day. I understand that some law enforcement officers are biased, however I feel that some of that may extend from personal experiences as well. Maybe there could be some common ground for both parties, and there should be a communal outreach to bring back community involvement.

Consumer attitude and behaviour toward online shopping at Amazon

Consumer attitude and behaviour toward online shopping at Amazon The main purpose of this research is to analyse online consumer behaviour in a systematic way. What factors affect online shopper while making the decision to buy goods and services from internet, to buy more items and give information about the product from website. Online shopping is the process of buying goods and services through internet. Since the development of World Wide Web, retailers sought to sell their goods and services through internet. Shoppers can visit web site and shop just sitting in form of computer. Consumer can buy anything from online such as books, households product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant Advantages. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product. It offers you to Access to products and services which are not handy in local market. Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). Online shopping allows for choose options beyond the traditional way that may be more time consuming. It can help you to search about product in details and make comparison of prices and characteristic before you decide to buy a product. .An online business must have their different identity from their competitors so that it can sustain in business market among various online websites. Consumer satisfaction is vital factor for the online business to remain competitive. Steady customers, besides providing steady revenue, are necessary as it helps businesses obtain more customers through the act of referral (Kumar 2001). Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). ORGANIZATION BACKGROUND: AMAZON.COM Amazon was the first online bookstore and one of the largest bookstore and online store in global market. Founded in 1994 by Jeff Bozos, in 2004 it was in number one position in online services. Now it has 64 million consumers in more than 150 countries, 900,000 programmers linking with Amazon. Amazon sells directly wide range of product, books, music videos, mp3 DVDs. Clothes and kitchen items electronic goods and others. Even though company has highs and lows, Amazon able to manage the problems and sustain in competitive market. The company also used few strategies to leave behind their competitors like EBay. (Brynjolfsson Urban 2001). Moreover, improving of the company management, training to its employees and applying the advance technologies make more effective to the position of amazon.com. SWOT ANAYSIS OF AMAZON.COM The SWOT analysis is one essential tool for business to understand and measure internal and external environments where company function. SWOT is short form of Strengths, weaknesses, Opportunities and threats. SWOT analysis offer a high quality outline for reassess position, strategy and direction of organisation. It is also useful for strategic planning, competitor evaluation marketing. SWOT analysis can assist to discover opportunity that business can take advantage of market and understanding the weaknesses company can reduce threats. Strengths: Diversified product such as books, CD/DVD. It also has provided additional consumer in other product areas and indicates strategic movement to the business to grow through new consumer bases. User reviews are seen as a positive attribute to share information and provide feedback which can help to stimulate sales. Weaknesses: It sells verity of product in different sectors, the company may lack the flexibility that some of its competitors possess. The focus on technology is quite important for online retailers. The system requires constant maintained in order to ensure consumer satisfaction by providing service without any delay. Opportunities: Amazon could collaboration with the public sector like British library, that users will use it as public libraries which also cover rare and old books. It can partner with various e-retail companies, in 2004 Amazon buy chinas biggest retailer joyo.com. it retails toys, movies and music at discounted price Threats: Being a global retailer, Amazon can face political problems in the countries where it operates. Advance development in technology which could change the markets might challenge the company to adopt these changes. Rationale: This research proposal is determined to discover about the proposed topic due to my experience in online shopping at amazon.com. There are some reasons why shopping at Amazon.com is better than visiting high street shops. The web is open 24/7/365 we can find anything on it. Research objective: The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. It also carries out primary and secondary research and re evaluate interconnection literatures on consumer behaviour towards online shopping. Online shopping primarily change the way shoppers buy goods and services. What factors affect online consumers behaviour? The main objective of this study is to analyze online consumer behaviour The focus of this research project address following objectives To identify key factors influencing online consumer behaviour. save time and money and evaluate prices from website to website Online retailers sell the product at a less price due to fewer operation cost. 4. To explore the success of Amazon. To identify how competitors compete with Amazon. To identify the competitors Direct Competitors Indirect Competitors To identify how competitors compete with Amazon.   Research questions Online shopping is good or bad? What are the difference between traditional shopping and online shopping? Why do consumers and businesses use the internet when they buy or sell the product? How well do consumers know about their rights and businesses know their responsibilities, when they use internet as a retail channel? What problems do shoppers and business encounter when they buy or sell online? And how well they resolve it? Mythology 7.1 Research design and design adopted The intention of this proposed is exploratory pretty than explanatory. This research will assume grounded hypothesis developed by Glaser and strauss. According to Glaser and struss , research is mainly the confirmation of theory or the growth of the theory through logical reasoning slightly than from experimental data. (Glaser and strauss, 1967). Grounded theory mainly focuses on systematic qualitative process for creating a theory that explicates concepts, procedure, action or interaction about the topic. According to Kotler the purpose of exploratory research is to collect preliminary data that will facilitate describe and suggest hypotheses. (Kotler et al 2006). Data collection methods 7.2 a) Sampling methods Sampling methods are classified in two types, probability and non probability. The shoppers of Amazon are taken as a population. The population of Amazon is too large to attempt the survey of all its members. In non probability sampling method a small number of groups represent the population. So in this research non probability sample is suitable. 7.2 (b) size of the sample A subset of population called size of sample. Sample contain.. 7.3 (c) sampling techniques Participant observation Interviews Interview is one of the common methods of data collection in qualitative research. A semi structure interview method will be appropriate to know what factors are important to online shoppers. This method allow to interviewee to talk about their opinions on the particular subject. Researcher can receive and give information related to the topic. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html CONCLUSION The proposed of this research proposal is conducting a thorough analysis of online consumer behaviour and factors which are most essential for online consumer in various aspects. Price is the most important factor that effect consumers buying decision. Recommendation This study provides some factors which are effect online consumer behaviour. It also suggest that to attract and retain consumer; online businesses have to adopt cost saving strategy which helps to increase buyers demand. Ref. Brynjolfsson, E Urban, GL (eds.) 2001, Strategies for E- business success, Jossey-Bass, San Francisco. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html Haubl, G. Trifts, V., Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids, Marketin Science, Vol. 19(1), 2000, 4. Kotler et al. 2006, p.  122, Principles of Marketing , 3rd edn,   Frenchs Fores, Pine Forge Press http://en. /Exploratory research.com

Harriet Beecher Stowes Uncle Toms Cabin Essay -- Uncle Toms Cabin E

Harriet Beecher Stowe's Uncle Tom's Cabin "The Kitchen is Seasoned With Love" The above quotation is stamped on countless refrigerator magnets and embroidered on dishtowels across the world; and yet, how many of us ever stop to think about what it really means? After all, why is it important that a concept as ethereal and abstract as love should have significance in the kitchen, a place supposedly reserved for preparing that which is necessary only to maintaining the physical body? This question can perhaps be best answered by the â€Å"little woman† named Harriet Beecher Stowe, in her novel Uncle Tom’s Cabin – written before we even had refrigerators, much less magnets bearing heartwarming little proverbs. Whereas it may at first be overlooked, the description of different types of kitchens in Uncle Tom’s Cabin is in fact a recurring theme in the novel and not to be trivialized. On the contrary, Harriet Beecher Stowe uses the image of the kitchen to encompass one of the most pertinent aspects of her argument against slavery: that of the importance of the home and domestic life in the fight against oppression and injustice. An indoctrinated member of the infamous â€Å"Cult of True Womanhood,† an unofficial sisterhood designed to combat women’s lack of physical and political power by encouraging them to develop the power of influence, Stowe uses representations of the ideology of this alliance – whose central tenets are piety, purity, submissiveness, and domesticity – as weapons in her narrative battle against slavery’s evils. She aims these weapons straight at the heart of female readers belonging to the same sisterhood, especially mothers ; and with what territory should her feminine readership be more closely acquainted... ...ey into freedom. Finding meaning in Stowe’s use of kitchen imagery is not too difficult a task; her comparison of Chloe’s and Dinah’s kitchens shows the almost polar variations that can occur in slaveholding households, but the ultimate destruction that takes place in both homes proves that no matter how things may at first appear, tragedy will always be the result when slavery is at the core. The only way that true harmony can be achieved is through a system that is not based on slavery, as seen in the example of Rachel Halliday’s Quaker kitchen, where the scenarios of the other households are reversed, and the result is a hopeful end for the sufferer through the kindness of a fellow human being. Now it is up to us as readers to conduct our own kitchens with the same values of motherly nurturing, compassion for one’s fellow man, and most importantly, love.

Should Abortion Clinics be Closed? :: social issues

Should Abortion Clinics be Closed? In 1973, the supreme court decision known as Roe v. wade, made it possible for woman to get safe, legal abortions from well-trained medical practitioners and therefore led to dramatic decreases in pregnancy-related injury and death. Now the policy proposal has been done to close up abortion clinics. We are against this proposal and we will give you some arguments why we think abortion clinics in this state should not be closed. Closing up abortion clinics enables a lot of woman to have an abortion. Having an abortion should be woman’s own choice. But when there are no providers of abortion around, that choice has already been made for her. Closing up the clinics will higher the barriers of having an abortion. But when the barriers are too high, this means that for some woman, the right to make their own choices in life, is taken away from them. The constitution says we have a right on Privacy, so taking away a woman’s chance to make decisions over her own body and life, infringes with that right. In 1973 the American Supreme Court ruled that American’s right to privacy included the right of a woman to decide whether to have children, and the right of a woman and her doctor to make that decision without state interference. Closing up abortion clinics violates that right woman have. The ACLU (American Civil Liberties Union) is the nation’s preeminent defender of the Constitution and The Bill of Rights, they defend the rights of all. The ACLU has protected the right of woman to choose abortion, and in recent years has argued the key cases opposing restrictions that deny woman access to reproductive health care. Policy 263 states: â€Å"The ACLU holds that every woman, as a matter of her right to the enjoyment of life, liberty, and privacy, should be free to determine whether and when to bear children.† Closing up abortion clinics will be done with the purpose to reduce the number of abortions. This raises the question whether this will be effective. Before 1973 abortion was illegal. Criminalization of abortion did not reduce the number of woman who sought abortion. What is known is that between 1880 and 1973 many thousands of woman died or suffered serious medical problems after attempting to self-induce their abortions, or going to untrained practitioners who performed cheap abortions with primitive methods or in unsanitary conditions.

Leadership Essay -- Leader Leadership

Leadership There are at least two things you can say about leadership without sounding stupid or exaggerating, 1) Leaders are important, and secondly 2) There is always a leadership crisis of one kind or another, at any given time; e.g. shortage or incompetence, evil, crooked, inadequate, you name it. As simplistic as these statements may sound, they are paramount to any study or discussion of leadership and its effectiveness. In this paper, I would like to elaborate upon some qualities of a good leader, the relationship between leaders and the followers, the difference between a leader and a manager, between leadership and authority, and finally touch upon the possible evils and misuse of power and leadership positions. We have all heard that leaders are born and not made. I do not agree with this statement in the least. While some leadership qualities are innate to all people, the most notable leaders are churned out after years of experience and practice of certain skill-sets. Effective leaders are rare. They are created through the trials and tribulations of managing or working with people in a variety of settings. Most good leaders have had their fair share of hard knocks that awakened them to the greater potential within their scope of influence. Effective leaders are excellent communicators, able to speak the many languages of the individuals within the groups they lead. A good leader pays attention to the facts and then makes decisions based on objective analysis of those facts. Effective leaders naturally motive people from their actions, which include showing respect, listening, reflecting, and negotiating through conflict. Leaders encourage and empower people to achieve success rather than place blame. Leaders ... ...isuse power because those with power feel morally superior. There is one school of thought that believes that power corrupts slowly and gradually, while some others believe that those who misuse their position, do so in bold strikes. Leaders inherently have power and influence over their followers. There have been instances in history where leaders are granted god-like status, with absolute right to making judgments. This is true even in some cases in today's world vis-Ã  -vis national and religious leaders of major faiths. Leaders can also take advantage of the general reluctance to take on responsibility and accountability. By being willing to take on those burdens, a charismatic leader can amass a range of powers, including those that are in conflict, such as the power both to propose and approve acquisitions or to execute and account for securities transactions.

Marketing Research on a Wig Store in Vienna

1. Executive summary †¢ Marketing Problem Introduce a new wig distributor to the Viennese market. †¢ Purpose of Research Project The purpose of the research is to find out if there is potential growth for a wig business in Vienna, and what kind of wigs are the most demanded. †¢ Method Primary research will be focused on understanding the needs and wishes of our major target group- religious Jewish women, secondary research will be focused on our positioning against competitors on the Viennese market. Qualitative Research The purpose of the qualitative research is to collect, analyze and interpret data by focus groups, which also include samples from wig collection to figure out the preferences of our main target group. †¢ Quantitative Research In our quantitative research the main aspect of consideration was the questionnaire that we distributed in main community centers (Beit- Halevi, Jewish Heritage Centre of Lauder Business School, Sephardic Centre and Main Syn agogue of Vienna). †¢ Qualitative analysis This topic is mainly about analysis of the focus group and finding out the results from it, analyzing them. Quantitative data analysis conclusion 6 With the result of our questionnaire and the comparisons with other data, we were able to reach precise results. †¢ Final analysis and results After all the collected data and its results, we have managed to find out the result of our research. †¢ Conclusion and recommendations Here we make recommendations and a final conclusion on the wig demand in Vienna, preferences of our main target group, how should our service look like and the growth potential of wig business industry in Europe in the role of new distributors. Appendix A – Questionnaire This appendix has the complete questionnaire, which our respondents answered. †¢ Appendix B – Questionnaire in Hebrew This appendix has the Hebrew questionnaire, which our respondents answered. 2. Statement of research pu rpose and objective 2. 1. Marketing problem 2. 1. 1. Marketing research Problem: The purpose of this marketing research project is to find out whether the wig business has any growth potential in Vienna. We would like to find out who could be our immediate customers and who could be our potential customers.We are looking to see if we currently have any competition in this industry in Vienna and what are the chances of there being further competition in the future. Additionally, we will try to figure out what is the market price for the 7 wig industry and adjust our products to the market price. We aim to study and understand how to make marketing research for the potential growth of the wig industry in Vienna. 2. 1. 2. Marketing decision Problem: For our marketing research project, we want to unravel the question of whether or not the wig industry has any growth potential in Vienna, Austria.This question will require us to answer more than one marketing question regarding this dilem ma. Firstly, according to the current state of our research we do not have any specific knowledge/information regarding the demand for wigs in Vienna, Austria, amongst different groups of customers. Secondly, we do not have concrete knowledge regarding our possible competitors in the wig market. In addition to that, as of the current situation we do not have any specific targets for the prices we would like to charge for our wigs and the preferences of our main target group. . 2. Purpose of research project In China there is a manufacturer of wigs called ‘Sarah Wigs’, and we would like to be its distributors in Europe. Our first milestone is Vienna, Austria. We want to conduct an exploratory research first of all in order to know the potential growth of the wig business in Vienna, Austria and then in case we get positive results- we will be able to open up a chain of wig store all over Europe and get profits from this business.Research Questions we will have to answer : †¢ †¢ †¢ How large scaled is market and demand for our product? Who are our potential customers? How large is demand on our product in Vienna? How can we find out there age, gender, respect of income and their willingness to pay for our product? 8 †¢ †¢ †¢ †¢ †¢ What are the prices we should be charging for our wigs? Will it be profitable for us? What are the main types of wigs preferred by Jewish religious women living in Austria? How should our service look like? What could be the potential demand for wigs in the future?Who are our competitors in a given market and how can we predict the level of sales we should expect over the next five years? 9 3. Research design and methodology 3. 1. Secondary research Before conducting primary research we needed to conduct secondary research. We divided secondary research into three parts. First we would gather information from the internet (from blogs, web-sites, discussions) and try to analyze general priorities, characteristics and values of Kosher wigs’ consumers who are married orthodox Jewish women.We knew it would be a great challenge to find out precise and accurate information about the demand and uses amongst married orthodox Jewish women who are also Viennese residents from the worldwide web, but still we knew that the information even if not 100% accurate and even though not going into much detail would be helpful for us to see what the demand for kosher wigs in Vienna is. We needed to have enough knowledge about kosher wigs’ consumers as well as about the rules and obligations according to the Jewish Halakha law.We found out that the Halakha law is the same for every married Orthodox Jewish woman, no matter of her place of residence, to cover one’s hair after getting married. Only after finding out some general information we would narrow our research and specifically focus on consumer behavior in kosher wigs’ market in Vienna. We would lik e to gather information from already existing wig companies located in Vienna. However, once again because the field of research is very narrow we had to research a lot and at the same time be very specific and accurate on what our research target was.For this reason we decided to contact Jon Renau an international wig company located in Vienna which provides kosher wigs/Sheitel with Kosher certification under the Bedatz Hecksher from the Bais Din of Rabbi Gross in Eretz Yisroel. Our third step would be to conduct an experimental research in a given wig company and observe the natural consumer behavior during natural circumstances. Our main research 10 question was to find out the current demand for kosher wigs in Vienna, Austria at present.We also wanted to find out the characteristics of the most desired and purchased wigs (paying a close attention to quality, length, and type amongst other things). We further wanted to find out what is the average price consumers are willing to p ay for kosher wigs. The main advantage of this kind of secondary research was that we would be able to gain reliable data from an already existing company and we would be able to use this data figures to plan for the future when it comes to our company. First as planned we gathered information from internet web-sites and blogs about Kosher wigs.We wanted first to find out what is the primary concern for a married orthodox Jewish woman wearing a wig. As we found out the main concern for consumers is to have the certified proof that the wigs are manufactured under rabbinic supervision according to Halakha law and that the wigs do not contain any Indian hair in them. We also wanted to find out the general attitude of a married orthodox Jewish woman towards wigs and correspondingly her willingness to pay for it. As we found out Jewish women don’t find wigs as a luxury but as a requirement and obligation required by the Jewish religion.For this reason Jewish women don’t fin d wigs as a luxury but as a pure obligation and requirement to properly observe their religion. For this reason their average willingness to pay for natural wigs is high and on average ranges from 900-1200 Euros. After secondary research would be gathered from the internet we decided to conduct secondary research from real businesses, from an already experienced wig company located in Vienna which specifically focuses on providing kosher wigs to married orthodox Jewish women living in Vienna. Taking into consideration all these facts we chose the Jon Renau company.Jon Renau is a family owned business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. We visited one of the 11 main representative offices of Jon Renau, which is located in Vienna. We contacted Andrew, the store manager, through his Rabbi- Rabbi Wolf and asked the following questions: 1. What percentages of your total sales are the sales of kosher wigs? Andrew t old us the following: â€Å"When we were opening representative office in Vienna we thought that demand for specifically Kosher Wigs wouldn’t be high taking consideration the small population of Jewish married women in Vienna.However nowadays according to our analysis on average 200-300 wigs are sold monthly to people living in Vienna out of which up to 30 are Kosher wigs. On Average it’s 10 % of our income and considering the small population demand turns out to be high. † 2. What the mostly desired characteristics of the purchased wigs are? Andrew said that it is very hard to answer this question because even in this narrow field taste is very different. However, he said that 60% of women purchasing kosher wigs prefer European natural hair, and the favorite colors are black and brown. 3.What is the average price a married orthodox Jewish woman is willing to pay for a wig? According to their statistics on average women are willing to pay 800 Euros and more, dep ending on the type of hair used, length, color and where the wig was manufactured. 3. 2. Qualitative research – focus group 3. 1. 1. General We conducted one focus group to collect our qualitative research data. There were eight women who attended and took part in the focus group. Our focus group was recorded and consisted of a number of open-ended questions. 3. 1. 1. 1. Group selection The selection of our members was based on the following criterion: 12 †¢ †¢Gender, they all had to be women Age, we wanted to have a wide range of ages. Anything from 18 years old to 75 years old. †¢ †¢ †¢ Religion, they all had to be orthodox Jews City of residence, they all had to be Viennese residence English speakers, as we will conduct the focus group in English thus all participants have to speak English. 3. 1. 2. Place Due to a lack of budget, we had to be quite strict with our expenditure costs and thus decided to limit the cost expenditures for the conduction of the focus group to an amount of no more than â‚ ¬500. This meant that we could spend up to â‚ ¬200 on a place to hold the event of the focus group.Knowing that all the women who would attend the focus group would be married orthodox Jewish women, we had to choose a modest (not too fancy) place where we could provide kosher refreshments. Hence, we conducted the focus group in the Lauder Business School Mensa, where we provided light refreshments and soft drinks. 3. 1. 2. 1. Asked questions The majority of the questions asked were open-ended questions. This will allow our participants to voice their opinion and have discussions with us and the other members participating. We will be asking the following question during our focus group. 1.Tell us a little bit about yourself? 2. How many wigs do you own and how often do you wear them? 3. What is your preferred color of a wig? Why is it preferred? 4. What do you consider a good quality wig and what types of hair do you like for your wig? 13 5. Where do you usually purchase a wig, and why? 6. What is the average price you are paying for a wig and what influences your decision? 7. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? 8. Which wig from our samples did you like the most, and which the least. Explain why? 9.Will you consider buying a wig from us- ‘Sarah Wigs’ in the future, and if so how much would you pay for this. 3. 3. Sampling plan In the beginning of the project we faced a decision upon what sampling methods to use. We decided to use cluster sampling (probability samples) for our questionnaire and convenience sampling (nonprobability samples) for our focus group. Cluster sampling: this type of sampling first divides the targeted population into subpopulations. We took our Viennese Jewish population and divided it into three subpopulations where we were mostly likely to encounter orthodox Jewish married w omen.We divided our population into the following subpopulations: †¢ †¢ Jewish ethno groups – according to synagogues Jewish schools in Vienna – where mothers pick their children up Convenience sampling: this form of sampling obtains a sample from convenient elements. This means that participants are selected because they fit the criterion of those people who we seek to obtain information from. We used this form of sampling for our focus group and approached the women in places where we know they are most likely to be orthodox Jewish married women. 14 3. 4.Data collection instrument To answer the main questions we had in our project proposal plan we came up with a questionnaire and a list of questions for our focus group. These questions had to answer our four main questions from the proposal but even more so in further depth. Our four main questions in the project proposal were as follows: 1. Who are our potential customers? 2. What is the current demand for wigs in Vienna, Austria? 3. What are the prices we should be charging for our wigs? 4. What could be the potential demand for our wigs in the future?We conducted a questionnaire to answer these questions in more depth and detail. The purpose of the questionnaire was to answer the following questions: 1. Do you live in Vienna? This will answer our questions about roughly how many customer we will have in Vienna, as we will open our store in Vienna. 2. What is your age? This will be helpful for our general information about our potential customer. 3. Which ethno religious group do you belong to? This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. . Which movement do you belong to? This will answer our question about what streams of Judaism do those potential customer who are residing in Vienna belong to and if these Jewish streams are the ones who pay much emphasis to the wig wearing Halakha law. 5. Have you ever used a wig? 15 6. Why not? These two questions above will allow us to see if this individual is a potential customer for us. 7. Do you own a wig? 8. Why not? These two questions above will allow us to know which individuals are potential clients and which are not. 9. How many wigs do you own?This will allow us to have a rough estimate of what the demand for wigs will be. 10. How often do you purchase a new wig? Here we will answer our question of what is the frequency in which these women purchase new wigs. 11. How often do you use wigs? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. 2. What color of wig do you prefer? This will answer our question regarding the preferences in the colors of wigs that our potential customers will have. We will be able to know what colors are most favorable amongst our potential customer group and thus assist us in knowing what products we should supply and more or less in what quantities. 13. What type of hair do you prefer? 16 Likewise, this will answer our question regarding the preferences in the type of hair for the wigs that our potential customers will want.We will be able to know what hair type is most favorable amongst our potential customer group and thus assist us in knowing what hair type wigs we should supply and more or less in what quantities. 14. What types of wigs do you mostly own? This question will once more give us further in-depth regarding the preferences of the types and styles of wigs that our potential customers like the most and will assist us in knowing what wigs we should supply at our store, once opened. 15. What is an average price of your curr ently owned wigs? ( in â‚ ¬) This question will allow us to know the average price we should charge for our average wig. 6. What is your net family annual income( in â‚ ¬) This will further give us insight about the abilities of our potential customers. We will be able to see roughly what socioeconomic group we are dealing with and thus adjust the products we supply accordingly. 17. Where did you buy these wigs? This question will allow us to see who our main competitors are which will allow us to further investigate and after investigation plan a means to provide our potential customers greater satisfaction than they currently get from our competitors. 18. Have you ever heard of our company?This question will allow us to see how many of the potential customers know about us and about the service we plan on providing. It will allow us to see how much marketing we need to do, where and to whom. 19. Where did you hear about it? 17 This will allow us to see in which places we are already known and in which places we are not yet known. 20. Will the fact that a company is donating tithe from every sold wig influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 21. What would you expect from your new wig? This will answer our question of what are the main expectations our potential customers have from purchasing a wig and thus allow us to meet these criterions. The purpose of the focus group was to answer the following questions: 1. Tell us a little bit about yourself? Find out a bit more about our potential customers; get some more insight to their personal life, religious life, etc.Get insight in to what ethno religious group do they belong, what religious stream do they fellow and so on and so forth. This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. 2. How many wigs do you own and how often do you wear them? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that 8 she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. (We acknowledge the fact that different ethno religious groups have different frequency usage, part of the time they may wear a wig and part of the time they may use headgears) With regards to the part of the question concerning the quantity of wigs they own, this will allow us to have a rough es timate of what the demand for wigs will be. We will also be able to see the frequency in which these women purchase new wigs. 3. What is your preferred color of a wig?Why is it preferred? This will answer our question regarding the preferences in the colors of wigs that our potential customers have. We will also be able to generate information about underlying reasons of the preferences of our main target group. This will assist us in knowing what products we should supply and more or less in what quantities. 4. What do you consider to be a good quality wig and what types of hair do you like for your wig? This will allow us to have further insight regarding what quality are our potential customer looking for when purchasing their wigs.What criterion do our wigs need to meet in order for them to consider it to be a good quality wig. With regards to the second part of the question this will help us to understand the preferences in the type of hair mostly demanded. 5. Where do you purc hase your wigs? Please specify the name of the store, the name of the website, the name of the magazine, or the name of the factory from where you order it, and why? This will give us information about who our main competitors are and what competitive advantages do they have. 10.What is the average price you are paying for a wig and what influences your decision? 19 This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. 6. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a com pany who does charitable work and so on and so forth. 7. Which wig did you like the most and which of the wigs did you like the least? Please, explain why. After providing the sample wigs to our focus group members, we will able to have a better understanding of the priorities our target group has. 8. Would you consider buying a wig from us (Sara’s Wigs) in the future and if so how much would you pay for this wig?This will show us how many potential customers we in actuality have. This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. The last two questions were presented to our participants after having shown the sample of our wigs. 3. 5. Experimental research The main purpose of our experimental research was to observe consumer behavior and find out if the kosher wig market business is profitable in Vienna. Thanks to the Jon Renau 20Company and their extremely kind st ore manager, Andrew we were able to conduct this experiment for one month. Our experiment was of such a nature: †¢ For one month we observed consumer behavior with which we were able to answer following questions: ? On average how many kosher wigs are sold in a month? ? What are average monthly profits that the company makes? ? What wigs do customers like best? ? What wigs do customers like least? We observed that out of 280 wigs sold in a given month 27 were kosher wigs. The profits made from these 27 wigs amounted to 24,400 Euros. 8 wigs purchased were European manufactured ones, and most desired colors were black, brown and blond. Surprisingly to us the most desired length of wigs was short and customer ages ranged between 23-50 years old. This experiment was extremely advantageous to us as we were able to observe consumer behavior in a natural environment without any artificial questions to which people had to think and answer theoretically. 3. 6. Data collection and data e ntry In order to make more in-depth marketing research we had to do secondary research as well as primary research.Secondary research was divided in two parts. †¢ First we searched for general information and opinion about what are the main concerns and characteristics of Kosher wigs in Internet (from blogs and web-sites) †¢ Only after that we narrowed our research and focused on one specific company who sells kosher wigs in Vienna. After secondary research we conducted primary research and also divided it into two parts; qualitative and quantitative. We conducted focus groups where we used non- 21 representative (convenience sample).We specifically chose married Jewish orthodox women who would discuss their opinions and concerns and give us sufficient information to help us see what the demand for kosher wigs in Vienna, Austria is. In quantitative research we used cluster sampling. In our research we applied the following types of research methods: †¢ Secondary resea rch ? Information gathering from already existing sources ? Experimental research †¢ Primary research ? Survey ? Focus Group 22 4. Data analysis and results 4. 1. Qualitative data analysis & results †¢ Is there a demand for a new wig store in Vienna?According to our focus group we have seen that our main target group, Jewish religious women are greatly interested in a new wig distributor in Vienna. Due to the fact that covering one’s head in Jewish religion is both – a Torah commandment and a tradition, the percentage of women wearing wigs is very high among all Jewish religious women, namely Ashkenazi Jews and some Sephardic. For instance, after conducting a focus group we understood that a lot of different aged women are ready to purchase wigs for themselves and their daughters, cousins, and sisters , etc. and that there is a demand for a shop offering kosher certified wigs. However, the exceptional cases comprised low- class women, which thought our prices to be too high. Low-class women thought there is no need for a new wig distributor in Vienna, they didn’t like our price ranges and claimed that there are already stores offering wigs, and moreover it is much cheaper to order wigs online. Even after suggesting that we would like our price to include 10% â€Å"mesuda†- donations to poor children and orphanages, they were not willing to pay â‚ ¬1200 for a wig, a price of wig charged by our suppliers, the company ‘Sarah Wigs’ in China.We explain it with two reasons. First of all, donations are obligatory in Jewish religion, and a person should anyways donate 10% of his income to charity, so there is no need for our suggestion to those people who are scarce of monetary resources. Secondly, religious life can be sometimes very expensive, including higher costs on kosher food, maintenance of a lot of children, costs on accommodation in the Jewish districts. Therefore, low-class families cannot afford purchas ing a wig for this price. However after watching sample wigs we offered they agreed the quality to be 23 ood, and admitted they would like to receive such kind of a wig as a present. Since our target group is initially middle-class and wealthy women it would be a challenge assessing them. Surprisingly, we found out which kind of service our potential customers would like to experience. In order to understand the psychology of these women, we should look inside the traditions and rules of life according to which these people have been living almost for 6000 years. They are very modest and extremely conservative. While the conversation they complained about the lack of privacy in the wig stores.For instance, some of them consider showing their hair among other women as something of an immodest behavior. So one of their wishes was to have a private service in a wig store, where they could feel comfortable and try all the variety of wigs. However some of them didn’t have problems with trying out wigs in a common hall. General reception of our sample wigs was very good. Independently of the age, annual income and ethno religious group, they liked the quality of our wigs. They liked the type of hair used, how naturally they looked, and the way they are made, the material used inside.In conclusion, our focus group and the reaction to the samples provided indicate that there is a demand for a new wig distributor in Vienna, offering one-to-one service. †¢ What is the average age consumption in the market? And how much they are willing to pay? We described our main target group as Jewish religious women, but who is considered to be a woman in a Jewish religion. Is there any specific age when girls become women, and start covering their heads? After an extensive research conducted on our target group, we found out this is not about a specific age.For instance, a girl becomes a woman after getting married, and since she is married covering her head is obligato ry. Therefore, the average age consumption for 24 our product is 18 – 82, as 18 is considered the allowed age to get married in Judaism (YAAKOV, 2006) and 82 is the average age of death among women in Austria (Pavlov, n. d. ). Due to this fact, women of different ages participated in our focus groups. We found out that the demand for our product didn’t depend on the age, but rather on the income and social level of the family of this woman.Our first focus group mostly consisted of women of a middle and high class, with annual income higher than â‚ ¬20,000. They were very surprised with the prices we offered for our wigs. When we showed them our sample wigs, they were willing to pay more than â‚ ¬1500. Our second group was quite intensive about pricing, and said their purchase decision depends highly on the purposes of their purchase. For instance, a lot of women have more than one wig. Purchasing a new wig for a special occasion, celebration or holiday is very po pular.Therefore, they were ready to pay more for a holiday wig. A holiday wig is the one usually with a natural hair, handmade and preferably a long one. Moreover, the fact that we are going to donate 10% of each wig bought to charity was perceived very positively by women of middle and high class. In a nutshell, we understood that for all the women the price is mostly connected with the hair type we use in our wigs, whether it is handmade, and its readiness to be worn. Surprisingly, we found out interesting moment in a consumer behavior of our main target group.When a woman comes into a shop, she wants to see the final product, the wig ready-to-wear, which should be only adjusted with small details. †¢ Which preferences do our customers have mostly? We noticed two main preferences our target group has with regards to the length of the wig and also the type/quality of the wig. 25 Surprisingly it was the opposite of what we were expecting. We were sure that the younger generatio n would prefer somewhat fashionable and longer wigs than the older generation (that would rather prefer stricter and shorter wigs).However what we noticed was that the younger women prefer the strict and middle-length wig because they are going to be married or just have been married and they are still very excited about the idea of a wig, the meaning behind it (that a woman should show her real hair only to her husband because the hair is a very sensual thing). But the older women are more likely to purchase longer wigs with different haircuts because they would like to innovate with their style. For instance, they ate tired of the same image all their life.About the type and the quality of the wig almost every woman in our focus groups agreed that it should be handmade and only natural hair. The style of the wig they prefer was quite different, but women were opened for innovations. Mostly all women are accustomed to wearing a wig with a bang, for it seems to be more natural. But nowadays we are living in the 21st century, there are more innovations with every passing day- women are expecting their new wig to look natural without a bang. Moreover, part of the women was at first hesitating about Asian hair we use but after we gave them our sample wigs for a trial, they changed their opinions.In order to further create a positive image of our company, we need to think about some women- community events in which we will be able to demonstrate wigs to women who are still hesitating about the quality of the Asian hair. †¢ How our service should look like? According to our focus group we came to several conclusions with regards to the service we should provide to our customers. On the one hand, our main goal is to ensure that our shop doesn’t contradict to any Torah commandments, Jewish laws and traditions.The first and the most important thing for us would be to ensure that all wigs are kosher, that they don’t contain 26 Indian hair. Almost all women agreed that absence of kosher certificate on the wigs would influence their purchase decision greatly (they will not purchase it). The next thing would be to provide private room for women who do not feel comfortable trying wigs in the common hall. For instance, some of the women consider showing their natural hair even to other women immodest. Our staff members will also be only female, in order for all the women to feel convenient.On the other hand, our target group will not only be satisfied with a purchase of a good quality wig. They don't know how to treat their wigs in order for them to stay in the same shape they were bought. The women complained a lot about the â€Å"Internet shopping†, they felt being left alone after purchasing the wig. Therefore we are going to introduce the â€Å"buy and stay† concept. We will offer a ‘beauty salon’ service that will be specialized in taking care of wigs. ‘Sarah wigs’ will send one of their stylists that will be responsible for this specific service.Right after the women chose a wig from our variety, the stylist will adjust it to her head. Afterwards a woman will be able to bring her wig for a wash, restyling, or any other required procedure. Of course the prices for the women, which purchased our wigs will be significantly reduced. With the help of this salon we will make our customers feel more secure. They will know that we are nearby and ready to help with any problem that might occur. In addition we decided to provide a 3-5 years guaranty for our wigs (the number of years will depend on the precise wig).We want to do so because we see the scarcity of trust among our target group. 4. 2. Quantitative analysis and results With our data collection we gained answers to our research questions. The following information is the analysis of our questionnaire: 27 †¢ Question 1: With the collected data we identified the percentage of women who are living in Vienna. As i t seen in Table 1 and Figure 1, 97% are living currently in Vienna, and 3% are not. Do you live in Vienna? Frequency Vienna Valid not in Vienna Total 243 7 250 Percent 97 3 100 Table 1: living in ViennaFigure 1: percentage of people who live in Vienna 28 †¢ Question 2 In the following graph you can see the distribution of the responders by age: 15-25 years11%, 26-35 years- 20%, 36-45 years- 33% (the majority), 46-55 years- 22%, 56-65 years7%, 65+ years- 5%. With this information we can determine our target group, to which we will address our products. What is your age? Frequency 15-25 26-35 36-45 Valid 46-55 56-65 55+ Total Missing Total System 28 50 81 54 18 12 243 7 250 Percent 11 20 32 22 7 5 97 3 100 Table 2: age of respondents Figure 2: age of respondents 29 †¢ Question 3:In this question we determined to which ethnicity group each respondent belongs. Ethnicity group determines the traditions, and after- the different moves in the Judaism, to which the religious women belong. For each ethnicity group there is different traditions regarding the usage of the wig. As seen in the table and the figure below, there is a large majority- 70% of Ashkenazi women, and 27% of Sephardic women. Which ethno religious group do you belong to? Frequency Ashkenazy Valid Sephardic Total Missing Total System 176 67 243 7 250 Percent 70 27 97 3 100 Table 3: the ethno religious groups of respondentsFigure 3: the ethno religious groups of respondents 30 †¢ Question 4: In this question we found the breakdown of the different movements of Judaism regarding the women in Vienna. As seen in the table, there is a large majority of women that belong to the Chabad- 70%. Then, the Gur movement with only 8%, Lithaim- 6%, Reform- 5% and Others8%. Which movement do you belong to? Frequency Chabad Gur Valid Lithaim Reform Other Total Missing Total System 176 20 14 13 20 243 7 250 Percent 70 8 6 5 8 97 3 100 Table 4: To which movement the respondents belong Figure 4: To which m ovement the respondents belong 1 †¢ Question 5 Comparison of total number of wigs owned and age of respondents. In the following table we compared the two variables, age and number of total wigs owned. The majority of women between ages 26-55 own 3-5 wigs (age 26-35: 11%; age 36-45: 30%; 4655: 10%). How many wigs do you own? What is your age? Count What is your age? 15-25 1-2 How many wigs do you own? 3-5 5+ Total 12% 0% 0% 12% 26-35 8% 11% 1% 21% 36-45 1% 30% 2% 33% 46-55 5% 10% 8% 32% 56-65 0% 0% 7% 7% 65+ 0% 0% 5% 5% 26% 51% 23% 100% Total Table 5: Comparison of age and number of total wigs ownedFigure 5: Comparison of age and number of total wigs owned 32 †¢ Question 6 In the following question we compared the frequency of purchasing wigs and the net annual income in the family of the woman. 30% of women that have 20,000-29,000 euro annual income are purchasing a new wig once in 5 years (the majority of that segment), the majority of the group of 30,000- 39,000 euro in come- 16%, is purchasing a new wig once in 2-5 years, and the majority of the group that has 40,000-49,000 euro income, as well as 50,000+ euro income purchases a new wig once a year (5% and 3%). How often do you purchase a new wig?What is your net family annual income( inâ‚ ¬) What is your net family annual income( inâ‚ ¬) less that 10,000 10,00019,000 20,000 29,000 once a year How often do you purchase a new wig? once in 2-5 years once in 5 years+ Total % of Total 1% 24% 42% 21% 9% 3% 100% % of Total 1% 18% 30% 4% 0% 0% 54% % of Total % of Total 0% 0% 0% 1% 5% 3% 9% 30,00039,000 40,00049,000 50,000+ Total 0% 6% 12% 16% 3% 0% 37% Table 6: Comparison of frequency of purchasing wigs and net annual income 33 Figure 6: Comparison of frequency of purchasing wigs and net annual income Question 7: †¢ In this table we measured the preference of wig colors.The majority of the women prefer black (39%) and brown colors (35%), 16% prefer blond wigs, and a small percent of 4% prefer grey hair, and 2% for red hair. What color of a wig do you prefer? Frequency black brown Valid blond red grey Total Missing Total System 98 87 41 6 11 243 7 250 Percent 39 35 16 2 4 97 3 100 Table 7: Preference of wig color 34 Figure 7: Preference of wig color †¢ Question 8: In this question we measured the percentage of respondents that prefer Asian or European hair. The majority (61%) prefers Asian hair, when 36% prefers European hair. Which type of hair do you prefer?Frequency Asian Valid European Total Missing Total System 153 90 243 7 250 Percent 61 36 97 3 100 Table 8: Which hair type do you prefer? 35 Figure 8: Which hair type do you prefer? †¢ Question 9: Here we determined the percentage of respondents that prefers factory made wigs or handmade wigs. The majority (62%) prefers handmade wigs, when 35% prefers factory made wigs. What types of wigs do you mostly own? Frequency handmade Valid factory made Total Missing Total System 155 88 243 7 250 Percent 62 35 97 3 100 Table 9: Preferable type of wig 36 Figure 9: Preferable type of wig †¢ Question 10:This table illustrates the preferable price of the everyday wig for the respondents. As seen, the majority of women are buying the wig for 401-600 euro (60%), 22% prefer to buy their wig for 250-400 euro, the small number of 6%, will pay 601-1500 euro, and 8% will pay 1501+. Average price of an everyday wig Frequency 250-400 401-600 Valid 601-1500 1501+ Total Missing Total System 56 151 16 20 243 7 250 Percent 22 60 6 8 97 3 100 Table 10: average price of everyday wig 37 Figure 10: average price of everyday wig †¢ Question 11: This table illustrates the preferable price of the holiday wig for the respondents.As seen in the table, the majority will pay 1001-2000 euro per one holiday wig (70%), 17% will pay 600-1000 eur0, and only 11% will pay 2001+ euro per wig. Average price of a holiday wig Frequency 600-1000 Valid 1001-2000 2001+ Total Missing Total System 42 174 27 243 7 250 Percent 1 7 70 11 97 3 100 Table 11: Average price of holiday wig 38 Figure 11: Average price of holiday wig †¢ Question 12: This table illustrates where the majority of the respondents buy their wigs. There is almost equal deviation between the 3 stores (32%- Magic hair team; 38%- Michaela Nagler; 27%- Stupnig Keg), and only 1% are buying in E-shops.Where did you buy these wigs? Frequency Magic hair team Michaela Nagler Valid Stupnig Keg E-shop Total Missing Total System 80 94 67 2 243 7 250 Percent 32 38 27 1 97 3 100 Table 12: place of wig purchase 39 Figure 12: place of wig purchase †¢ Question 13: This table illustrates the amount of respondents that heard about our wig store. The majority, however, never heard about us (65%). Have you ever heard of our company? Frequency yes Valid no Total Missing Total System 81 162 243 7 250 Percent 32 65 97 3 100 Table 13: have you ever heard about our company? 40Figure 13: have you ever heard about our company? †¢ Question 14: In the following table, we analyzed the percentage of respondents that heard about our company, and from where they heard about us. The majority heard about us from word of mouth (56%), 49% heard about us from Jewish websites, and only 42% heard about us from Facebook. Heard Frequencies Responses N heard from facebook where did you hear about us a Percent of Cases 42% 56% 49% 146% Percent 30 40 35 105 29% 38% 33% 100% heard from word of mouth heard from Jewish website Total a. Dichotomy group tabulated at value 1.Table 14: From where do you know our company? 41 †¢ Question 15: In this question we analyzed whether the fact that our company is donating 10% from our income will influence the decision of purchase. The majority (36%- mostly yes; 33%- possibly) will be influenced of this fact, and only 5% will not be influenced at all. Will the fact that a company is donating tithe from every sold wig influence your Frequency not possibly Valid mostly yes yes Total Missing Total System 13 8 2 91 57 243 7 250 Percent 5 33 36 23 97 3 100 Table 15: Influence of the fact that the company is donating tithe from every sold wigFigure 14: Influence of the fact that the company is donating tithe from every sold wig 42 †¢ Question 16: In this question we analyzed the net annual income of the respondents. The majority (41%) have 20,000-29,000 euro income, 24% have 10,000-19,000 euro, and only 1% has less than 10,000 euro income. What is your net family annual income( inâ‚ ¬) Frequency less that 10,000 10,000- 19,000 20,000- 29,000 Valid 30,000- 39,000 40,000- 49,000 50,000+ Total Missing Total System 3 59 102 50 22 7 243 7 250 Percent 1 24 41 20 9 3 97 3 100 Table 16: net annual income (euro) Figure 15: net annual income (euro) 3 †¢ Question 17: In this question we analyzed the importance of several factors that concern customer preference about wigs. Descriptive Statistics N I would expect my new wig with a low price I would expect my new wig to be handmade I would expect my new wig to be made in europe I would expect my new wig to be made out of Asian I would expect my new wig to have a guarantee I would expect my new wig to be of bright colours I would expect my new wig to be made out of natural matrial only Valid N (listwise) 243 243 1. 8724 1. 13735 243 3. 9712 1. 33423 243 1. 5638 . 70348 243 2. 473 1. 91364 243 2. 8765 . 68724 243 2. 0576 1. 29716 243 Mean 2. 0658 Std. Deviation 1. 08511 Table 17: customer preference about wigs 44 Figure 16: customer preference about wigs 45 5. Conclusion and recommendations After conducting the secondary and primary research we got to know that a place to a new wig distributor in Vienna can be found. We found out that there is a demand for product in the form we want to sell, and the service we want to provide. During the secondary research we were exposed to the competition that already exists in the market, but in order to have to have competitive advantage we will provide ‘buy and stay’ service, which will fill in the lack of security our customers have. In addition we came to know what are the exact preferences of our target group with the help of quantitative and qualitative analysis, which type of hair, length, color and style are in demand. With the help of the focus group we conducted, we understood the psychology of these women and underlying reasons for their consumer behavior. This will help us to market our product successfully, providing all the services related to it, and to communicate our company effectively.Moreover, we found Vienna as the representative capital city amongst big cities in Europe. Our research indicates that we can penetrate the Viennese wig market successfully, therefore we predict approximately the same level of demand in other major European cities. We can expect the growth of our company in Europe within 5-7 years. As a recommendation, it is required to make a further research on wig demand amongst cancer ill patients and wealthy p eople as part of our initial target markets. 46 6. Appendix 6. 1. Survey sample in English Questionnaire Nr. _______Wigs demand questionnaire Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure corresponds to the respondent’s answer choice. Example : 2 Int. : Introduce yourself to the respondent. Mention that you are a business student conducting a survey as a part of marketing research class. Briefly inform the respondent that this survey is about a wig demand. At the beginning, may I ask you a few questions to determine if you are among the persons ho I am supposed to interview? 1. Do you live in Vienna? RESIDENCE If NO thank respondent and terminate interview. 2. What is your age? 15- ­? 25†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1    AGE 26- ­? 35†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 36- ­? 45†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3    46- ­? 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4    56- ­? 65†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5    65+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Which ethno religious group do you belong to? Ashkenazi†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1ETHNICITY Sephardic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2    4. Which movement do you belong to? Chabad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 CHA Gur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 GUR Litaim†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 LITReform†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 REF Other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 OTH 47 5. Have you ever used a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1a? Q   7 USAGE No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2   a?Q 6 6. Why not? Record the first response REASON a? Q 21 7. Do you own a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 1   a? Q 9 OWNERSHIP No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2   a? Q 8 8. Why not? Record the first response REASON 9. How many wigs do you own? 1- ­? 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1    TOTAL