Los Angeles Riots – Speculating About Causes

May 14, 2012 Born of Neglect – The Los Angeles Riots â€Å"It was the city that failed†¦It was police management, past and present, that has failed. This has to be taken into account to reflect a just and fair sentence†¦There simply has to be some allowance for the official negligence of the city which allowed this to take place and which will take place again† (qtd. in Cannon 3) On April 29, 1992, the day the verdict in the Rodney King trial was read, I was seventeen years old. Standing in the living room, I watched the news with my parents as they waited for the verdict.When the four â€Å"not guilty† verdicts were announced, I asked my parents why the police were found not guilty if they were caught on tape, that didn’t seem fair. My mom answered, â€Å"No one ever said life is fair. † This was news to me; however the people of Los Angeles had learned this lesson the hard way. The people of L. A. and the justice system have had a long a nd rocky relationship. There have been three major riots in L. A. since 1942, and coincidentally or not, each has a direct correlation with racial bias of the judicial system.While there is good cause to question whether mob mentality took over and created the riots themselves, the circumstances that created the perfect atmosphere for violence cannot be discounted. The Zoot Suit Riots of 1942 involved the predominately Mexican youth of central L. A. and the predominately white servicemen that had been stationed there. Tension between the two had been building, partly due to the servicemen’s rowdy behavior and perceived disrespect to the Mexican community, and partly due to the Mexican youth’s territorialism and pride.Due to the current wartime state of the country however, the media and most citizens gave favor to the servicemen, and portrayed the Mexican Zoot Suitors as gangsters and troublemakers. When Jose Diaz was discovered murdered, the media and police were quic k to label it a gang killing. The subsequent arrests and trial were such a charade of justice that all of the convictions were later overturned. However, the resentment the Mexican youth had for being treated so unfairly simmered, and created the tinderbox that ignited the Zoot Suit Riots. In 1965 the L. A. P. D. ulled over Marquette Frye, a young black man suspected of drunk driving. Frye was new to L. A. , and did not realize the seriousness of the police in L. A. He attempted to joke with the officers, and being close to his home, Frye’s mother arrived on the scene and began to scold Frye for getting into trouble. At this time a crowd had begun to form, and look on as the police used their batons to subdue Frye, his mother, and his cousin with excessive force. The crowd began throwing things at the police, and the rumblings of what became the worst riot in Los Angeles’s history began.Unlike the previous riots, The Los Angeles Riot of 1992 started abruptly. Still, th ere was a general distrust between the L. A. P. D and the people of Los Angeles, and many complaints of police brutality were ignored. In March of 1991 a fifteen year old girl named Latasha Harlins walked into a Korean-owned store to buy some juice. She had her money in her hand, but put the juice into her backpack before she paid. The store owner, Soon Ja Du, perceived Latasha to be stealing, and grabbed her arm. Latasha struck Soon Ja Du and knocked her down.She threw the juice on the counter, and turned to leave the store. Soon Ja Du pulled out a gun and shot Latasha in the back of the head as she was leaving, and instantly killed her. The community went into an uproar, and racial tension was stronger than ever. Soon Ja Du went to trial and was convicted of voluntary manslaughter, and her recommended sentence was sixteen years. When she went before the judge for sentencing however, the judge assigned her five years probation, 400 hours community service, and a $500 fine.During th is same time period, a black man named Rodney King was pulled over after leading the police on a high speed chase, and brutally beaten by five white police officers. The police were unknowingly being videotaped, and the tape was released to the public. The trial of the officers involved was followed by the entire country, and the conviction of the officers seemed a sure thing. When a white jury returned four â€Å"not guilty† verdicts to an already tense city, it had the effect of setting a match to a fuse. The verdicts were announced at 3:15pm; 45 minutes later a flash mob formed at the intersection of Florence and Normandie.The group of people, angry and betrayed, began throwing bricks, shouting, and breaking windows. When the police arrived, they did not call for back-up to control the situation immediately, and instead retreated. The police formed barricades around the city, effectively protecting the upscale neighborhoods surrounding the city, as well as trapping anyone who might have wanted to escape. Around this time the line between righteous anger and mob mentality may have become blurred. In the full scale riot that ensued, building were looted and burned down, pedestrians were brutalized, and some were killed.One of the most remembered events of the riots was the live broadcast of Reginald Denny being dragged from the cab of his truck, knocked down, and being beaten with a fire extinguisher, hammer, and brick. In retrospect many people considered this a hate crime, because Denny was white. However, some people consider this merely a crime of opportunity, with Denny simply being in the wrong place at the wrong time. Duncan, Hugh Dalziel. Introduction. Permanence and Change: An Anatomy of Purpose. By Kenneth Burke. 1935. 3rd ed. Berkeley: U of California P, 1984. xiii-xliv. Print.

Assess the Aftermath and Impact That the First Opium War Had on China

Question: Assess the aftermath and impact that the first Opium War had on China Essay: The First Opium War fought between Britain and China from 1839-1842 was a clash between two vastly different cultures, one struggling to control trade rights, and the other desperate to limit the impact of foreign trade upon the local population. The war changed the way China acted towards its foreign counterparts, exposed the weaknesses of the Chinese feudal system and forcefully opened-up China to the rest of the world. There were severe economic, social and political consequences that the war had on China. Prior to the war China had believed that the Chinese empire was the ‘Heavenly Middle Kingdom’ and superior to all other civilisations. China had very little contact with the West and foreigners were continually looked down upon. Despite strict government regulations, foreign trade with the West in China grew during the late 18th & early 19th century. The West became desperate in trying to balance their thirst of coveted Chinese goods for their own goods but China showed little interest in Western products until 1817 when Britain sold 240 tons of opium into China and when the West found a product which China did not have, opium. Opium smuggling developed rapidly and the trade literally produced a country filled with opium dens and drug addicts. Thus the government decided to do something about this problem and sent Commissioner Lin Zexu to sort things out. However it was Zexu’s actions that eventually started a war in which brought China into a humiliating defeat. The Treaty of Nanking is an official document that marks the conclusion of the First Opium war; it is also considered an unequal treaty by the Chinese. China was ordered to handover Hong Kong, open up five more ports for trade and pay 21 million ounces of silver to Britain. Britain also received fixed tariffs, the ‘most favoured nation’ status and imprisoned British nationals were not to be tried under Chinese law. This treaty caused many problems for China as no restrictions were placed on British merchants who were free trade in China, the opium trade more than doubled in the three decades. As Hong Kong was to be ceded to Britain, it gave the British a base for further military, political and economical penetrations of China. Import duties were lowered from 65% to 5%, effectively traumatizing China's home industries. The treaty also exempted British nationals and any Chinese person who had either dealt with the British, lived with them or were employed by them, from Chinese law. This provided a refuge for Chinese criminals. No sooner had the Chinese emperor made concessions to Britain, he was faced with similar demands from US, French, Belgium, Sweden, Norway and Russian governments. Greatly weakened by war he had no choice but to grant their requests. Seeing China’s weakness, the foreign powers sailed up to impose treaties similar to that of Nanking. By 1860, a massive amount of 6400 tons of opium was being annually imported into China. Western merchants mainly bought silk and tea from China and the export of tea from China increased to 42,000,000 kg in 1855 from only 7,500,000 kg in 1843. The export of silk rose to 56,000 bales in 1855 from a relatively small sum of 2000 bales in 1843. The tea and silk producing regions around the treaty ports expanded and benefited from the foreign trade and resulted in more and more farmers who abandoned the production of food stuffs to produce silk and tea. When Shanghai opened up to foreign trade, the occupation shift for the coolies and boatmen who would transport tea and silk throughout the regions in Canton were now unemployed since the majority of trade moved from Canton to Shanghai. This caused a food price hike and the unemployment rise. As Canton wasn’t the only port open for trade, the inland boatmen who transported goods to Canton from other areas before the war, lost their business. The amount of European goods and opium that flooded china severely strained the economy and provoked an economic crisis which resulted in the shortage of the Spanish silver dollar. The Spanish dollar appreciated so much that Canton abolished it and introduced the Mexican dollar. The monetary disturbances in China was enhanced by the internal monetary crises in China were the Chinese copper cash continued to devalue due to poor management and insufficient supply of copper. The monetary crises devastated the Chinese financial system and caused the loss of morale. With the rush of cheaper Western machine-made products, the home textile industry in China was almost destroyed. For many centuries, clothes were made by hand so this business was heavily impacted by foreign trade. In order to survive, this industry had to decrease the price of their products but, because the production methods remained basically untouched, the cost of production was also unchanged. Therefore the lower price came at the cost of the lower of the living standards of the textile workers. The Opium War almost entirely collapsed China's economy. However, it also forced China's economy to quickly adapt and evolve. The war rushed China's development of capitalism. Even before the war, a market economy was already developing in China's urban areas. The â€Å"invasion† of foreign capitalistic powers enhanced this change. However, the coming of outside influences did not result in the independent development of capitalism in China; rather it turned China into a semi-colonial semi-feudal state. This happened because Chinese industries were exposed too soon to the outside world, being insufficiently prepared and poorly equipped to compete in international or even domestic markets. Western capitalism greatly changed and influenced the Chinese economy as on one hand, the opening of China damaged the basis of China's self-sufficient economy, the urban handicraft and rural homestead industries. But on the other hand, it greatly enhanced the development of China's urban market economy. After China's disastrous defeat in the Opium War, the Chinese realized that they were no longer the â€Å"Heavenly Middle Kingdom†. Having lost at the hands of the â€Å"barbarians†, Chinese intellectuals recognized that in order to deal with the strangers from the West, they must understand the Westerners and the place they came from. Before the Opium War, the Chinese concept of European countries was very vague and in some cases, even ridiculous. After the Opium War, China intellectually discovered the West as Western political ideas, social structures, and in some areas, new technologies were introduced. Western ideas of parliamentary democracy and capitalism were vaguely made known and international alliances became a concept. One of the writers, Wei Yuan, first proposed that in order to fight the West, China must learn from the West. Wei's proposal received many positive responses as it was after all that China lost to the Westerner's â€Å"strong ships and sharp weapons†. So, China for the first time established something on the equivalent of a foreign ministry which was mainly occupied with the study of Western technology, modernization of the Chinese army and the open of modern factories. The first factories opened were for the military, and specialized in the production of modern weapons and ships. The running of these factories did not depend on the profit it made, nor the demands of the market so money making was not a concern. This meant that administration techniques of managing a large commercial enterprise were not yet developed. Even so, seeing that Western enterprises made a profit, the Chinese government began to establish commercial enterprises. Immediately after the Opium War, Western merchants had not yet fully entered the Chinese market. The Manchu government, although short in profits, could still find enough funds to start new industries. The private sector also was quite wealthy. With the collapse of the feudalistic economy and the stimulations by Western capitalism, it was willing to invest in modern enterprises. At the same time, Western companies absorbed some Chinese capital. It could be said that shortly after the Opium War, Chinese capitalism had a good chance to develop. The Opium War exposed the weaknesses of the Chinese feudal system. The cost of the war and later the compensation all fell onto the shoulders of the farmers and civilians. The Manchu government could no longer protect, and govern its people and as China's economy collapsed, poverty was wide spread, and insurrection sprang up all over the country. The Manchu government showed its weaknesses when it signed the Treaty of Nanjing without using all possible methods of resistance. The Opium War helped to discredit the Manchu government and encouraged popular movements. For many Chinese, the Treaty of Nanking was a signal that the Manchu dynasty was at its end – humiliated, weak and corrupt. A republican movement ran across the political landscape, stimulating nearly fifteen years of civil war. Seeing the social chaos and the weakening of the Manchu dynasty, Chinese intellectuals sought to make China strong. Unlike the government, the intellectuals believed that adapting Western technologies and industries was not enough and that China must undergo political changes as well. Chinese intellectuals began to study Western countries and at the same time, the Chinese government imported Western technologies and industries. They, like the officials, believed that the government should allow and protect the growth of capitalism and that the army must be modernized to fight Westerners on the battlefields. But most importantly, private enterprises should be formed without government interventions and companies must be created to compete in the market place. The intellectuals also proposed a parliamentary system as a new, more democratic political system. This proposal was the first attempt of private citizens to get involved in the government. The Opium war created an entire new level of crime and disorder in Southeast China. The British navy drove away the pirates along the coast and up into the Kwangtung-Kwangsi highlands. There, the pirates would periodically raid plentiful villages up the river. To add to this, former militiamen used their weapons for banditry. The Opium War had led the people of China to witness the destruction of their military and navy by the strongest military force at the time. It led to a greater understanding and appreciation for West, despite their hatred for it. This led many people to consider and try to understand Western doctrines and beliefs. Also some British missionaries, who had knowledge of China and the language, played in the embarrassment of the country to which they had come perceived with no object other than to preach Christianity. Thus for the first time instances of foreign religion was seen. The Opium War was also one of the many factors that led on the famous Taiping Rebellion. Directly after the war feuds between the Punti and Hakkas clans rose. The Hakka people were Chinese that came from the north and had immigrated to southern China. They were treated as ethnic minorities by the Punti’s who were the Cantonese natives. This led to competition between the two in farming and economy. In the 1850’s the feuds and wars between these two clans resulted in the loss of hundreds of thousands of lives. The dislike towards the Hakkas eventually led them into following the Taiping Rebellion’s leader Hung Hsiu-chuan. Hung Hisu-chuan was the revolutionary leader who incorporated the Western ideals and beliefs of Christianity with classical Chinese themes. He believed himself to be the younger brother of Christ, and was sent on a mission to return Christianity to China. This belief was soon adopted by thousands of Hakkas alike, because of the loss of faith in the Ch’ing dynasty partially due to the defeat in the Opium War, it’s social and economic effects afterwards and the silver & copper crisis. The movement to change and restore China with Christianity finally resulted in the Taiping rebellion against the Ch’ing dynasty. The Taiping rebellion lasted from 1851 to 1864, causing the loss of millions of lives. The Ch’ing dynasty’s power was questionable during this time because the rebellion lasted so many years. Finally, the Ch’ing dynasty managed to organize an new army to overthrow the Taipings. This new army and organizations was aided by Western countries who wanted the Ch’ing dynasty to continue. If the Ch’ing dynasty was overthrown it would end the unequal treaties with between China and the West. The Opium War resulted in the dramatic changes in China economically, socially and politically. It no doubt opened China's doors to the outside world while changing China’s view and relationship with the Western world incredibly. The war shattered the idea that China was the ‘Heavenly Middle Kingdom’ as well as breaking China’s false sense of superiority over other nations. It resulted in a major change in the economy and the social relationship between the people of China and because of the Opium War, China was left with internal struggles and warfare, increased crime, an economy downfall in Canton and people without work or money. The Opium War led to the major influence of the Western cultures and belief in China, and the loss of power and control China had over Western nations. The unfair treaties that were created left China in weak position to the West, and opened China to Western influence which is still observed to this date. Bibliography: China, Opium Wars to Revolution by Michael Gibson. Wayland publishers, 1975 From Opium War to Liberation by Israel Epstein. New World Press, Beijing, 1956 The Chinese Opium Wars. by Jack Beeching. Harcourt Brace Jovanovich, 1975 The Inner Opium War by James Polachek M. Harvard University Press, Cambridge, 1992 The Opium War Through Chinese Eyes by Arthur Waley. George Allen and Unwin Ltd. , 1958 The Treaty of Nanking, signed on the 29th of August, 1842

Macbeth †a Study of the Criminal Mind Essay

Shakespeare delves straight into the theme of murder and the study of the criminal mind. The trio of witches subtly expose themselves to be concocting a devious plan in the first scene itself. â€Å"When the hurly-burly’s done. When the battle’s lost and won. That will be ere the set of sun. Where the place? Upon the heath. There to meet with Macbeth†. (I. i. 3-7) As the play progresses, Shakespeare reveals the underlying causes for the murders but stalls the unsettling outcomes, the effect of being a criminal. Each of the main characters in ‘Macbeth’ contribution to the central theme grows throughout the play. The Three Witches and Lady Macbeth’s manipulation of Macbeth and the growing insanity of the couple is an example of such cause and effect and can be related to real life. The Three Witches or the ‘weird sisters’, skulk like sinister thoughts and unconscious temptations to evil. Their cunning stems from their paranormal powers however, their true ability lies in exploiting the weaknesses of their interlocutors. Despite their absurdity through comical yet malevolent rhyme, are clearly the most dangerous characters in the play, being powerful and wicked. However, the audience is left to question the witches’ allegiance. They could be autonomous, toying with the human emotions, or agents of destiny who prophesize the inevitable. The Weird Sisters seem to have an intentional resemblance to characters in Greek mythology known as the Fates. They too were three sisters who controlled the metaphorical thread of life of every mortal from life to death. The Weird Sisters control the thread of life of all the major characters in the play, and it is in their power to do what they want to them. The prophecies foretold by the witches are seemingly self-fulfilling. Macbeth may not have murdered King Duncan if he was not pushed to do so by the witches, the night he and Banquo met the witches on the moor and had their futures told. â€Å"The thane of Cawdor lives. A prosperous gentleman; and to be king stands not within the prospect of belief. No more than to be Cawdor. Say from whence you owe this strange intelligence? Or why upon this blasted heath you stop our way with such prophetic greeting? Speak, I charge you. † (I. iii. 72-78) Shakespeare offers no easy answers in the play. He keeps these witches outside the limits of human comprehension. They embody an unreasoning, instinctive evil; that of a criminal mind. Lady Macbeth is already plotting the murder of King Duncan as we first catch sight of her in the play. Even from this, it can be seen that she is more cunning, more ruthless and more ambitious than her husband. Lady Macbeth wishes that she were a man, and could carry out the deed herself but she is aware that is not possible. Thus, she must push Macbeth into committing the crime for her. The link between gender and power is a key feature to Lady Macbeth’s character as Macbeth suggests that she is quite masculine and is limited because she had inhabited a female body. This creates a relationship between masculinity and ambition and violence (in some cases murder). Lady Macbeth and the witches are used by Shakespeare to emasculate Macbeth’s idea: â€Å"For thy undaunted mettle should compose nothing but males† (I. vii. 73-74). These shrewd women apply ‘female’ methods to achieve power and control. Manipulation of their husbands will thus further their desires. Shakespeare implies that men do not have to be the only ones who are cruel and power seeking but women also. Due to social limitations however, they are unable to pursue their ambitions. Macbeth feels the need to commit the murder to prove himself to his wife as she is able to manipulate him with noteworthy effectiveness. Lady Macbeth questions his manhood continually as inside, Macbeth is quite frail. He hesitates at first, but gives in as she overrides his protestations. Lady Macbeth stays stable as King Duncan is murder, and it is she who steadies her husband after the crime has been perpetrated. Shortly afterward, she begins to spiral down into insanity – just as aspiration affected her more strongly than Macbeth before the murder, does culpability plague her more strongly afterward. Toward the end of the play, she is sleepwalking through the castle, trying to wash away the guilt that stains her. Her sensitivity to the act becomes her one weakness. Lady Macbeth then kills herself, showing her inability to deal with their crimes. The initial impression of Macbeth is a brave, strong and capable man, as we first heard of him in the wounded captain’s account. This notion is becomes problematic once he encounters the three witches. It can be seen that Macbeth’s physical courage is joined by a tendency to self doubt – the prophecy that foretold him to be king brings him joy but also creates inner turmoil. He is manipulated into committing murders that he doesn’t truly want to do. Macbeth however, hides his feelings as he says â€Å"I am settled, and bend up each corporal agent to this terrible feat. Away, and mock the time with fairest show: False face must hide what the false heart doth know. † (I. vii. 79 – 82) He fluctuates between fits of fevered action, in which he plots a series of murders to secure his throne, and moments of terrible guilt (as when Banquo’s ghost appears) and absolute pessimism (after his wife’s death, when he seems to succumb to despair). Shakespeare uses Macbeth to show the terrible effects that ambition and guilt can have on a human who lacks strength in character. Often, examples in real life start off with an innocent person who is mentally incapable of handling such a thing, and is influenced by something in their lives. With this in mind, Shakespeare’s Macbeth truly is a study of the criminal mind. It can be seen through the inner workings of the Three Witches, the manipulation by Lady Macbeth and the growing insanity of both Macbeth and his wife, as they are not able to cope with the guilt of committing a series of crimes.

The Psychological Context of Bystanders Apathy Case Study

The Psychological Context of Bystanders Apathy - Case Study Example The major point of the discussions was the behavior the witnesses showed during such a terrible incident. But questions arise in the psychological context as to how these witnesses perceived the scenes (the cognitive aspect), what are their behaviors in response to what they saw (behaviorist point of view), and what was the reasons for such behaviors (the psychodynamics). In the cognitive viewpoint, Hofstetter (1997) mentioned that the reaction of human beings on a certain event is based on perception, thought, and memory. In this case, the witnesses were looking at the event individually and each one just saw a portion of the event. Judgment on what was currently seen would be based on past events or similar and relevant events. This means that the reaction was based on what had been learned from the past. Since most of the witnesses did not actually saw the brutal part of stabbing, or as one witness analyzed was hitting, they considered it a kind of lover’s quarrel that has no cause for alarm. Only the witnesses that saw the harsh part reacted by shouting and calling the police. The reaction was based on available information and not a show of unconcern. In a psychodynamic point, granting the witnesses really perceived the event unfolding in their eyes was a murder, whether they saw it in part or in whole, the reaction was a result of the feelings not to be involved. Getting involved in such an event would complicate things and therefore being silent means getting away from any responsibilities and burden. There are emotional connections with the decisions not to be involved. It can be fear, anxiety, fatigue, or other factors. This type of bystander’s reactions to a situation differs when they are in a group than when they saw it individually (Silk, 2005)

Sexuality and Relationships Research Proposal Example | Topics and Well Written Essays - 750 words

Sexuality and Relationships - Research Proposal Example This is why learning about sexual relationships is important (Hibbert 9). I would like my instructor and classmates to get to know all my findings and be well aware and informed of the matters that concern sexual violence, suicide and homicide. These acts happen frequently and most of them never reach the attention of the relevant authority (Levers 357). Cases of suicide, violence and even homicide are on the rise especially among couples and romantic partners. This wave has touched all people who have achieved their puberty and are sexually active. To make the matter worse, it is very rampant in homes, families with children; even these children in one way or another become victims of the consequences associated with such violence and deaths. Kids from such families are usually associated with bad behaviors and characters, psychological problems and even violence. The wars and raging emotions that arise in such families affect the kids directly, leading to other forms of bad social situations related to bad parenting, stress and trauma. Research Focus Sexuality increases acts of violence, suicide and homicide in relationships. Through this research, I seek to know why love/sexual relationship would lead to one’s own destruction. My research questions are: Why are the cases of violence, suicide and homicide more rampant among the persons involved in sexual relationships? Most of these partners are in love and have stayed together for years. This should create a stronger understanding and tolerance to each other. Why then do they fight and murder each other? In families, how does it actually interfere with the normal development milestones of their children? This research will seek to find out how sex induces violence, suicide and homicide among partners, and to figure out how the duration of the relationship becomes a factor in this and, to provide knowledge of how these acts negatively impact the children that find themselves born in the affected famili es. There is a need for increased monetary support for psychosexual studies (Kearney and Alison 697). This research involves and targets the sexually active individuals who are above the age of 18. Carrying it out during the convenient hours when everyone is at home and free would enhance accuracy since it will involve personal approaches. Therefore, its schedule is set only during the weekends and holidays. This time limitation stretches the aggregate time for the whole research to a minimum of 9 months. To save time and funds, I will collect data from 3 neighborhoods, 2 colleges and 5 universities since much female sexual coercion occurs on campuses (Duncan 107). Learning institutions make an indispensible part of this research. Across the United States, dating violence is very rampant in higher learning institutions with 9% men and 15% women victimized (Levers 357). I will collect data from about 100 spouses randomly chosen and about 200 individuals. It will cover a specific regi on, areas of a common county where other factors such as culture and lifestyle preferences will extensively remain constant. This will eliminate impurities from other social aspects to achieve a more honest outcome. Sexual relationship is a crucial social and procreation tool, but the violence and deaths it induces spoil the entire beautiful picture. Positive interactions are important

Poetry reaearch eassy Essay Example | Topics and Well Written Essays - 750 words

Poetry reaearch eassy - Essay Example The interconnection of various words in the poem, like the, â€Å"fear no more,† brings out the emphasis of death on various aspects of this poem. Shakespeare in this poem of â€Å"fear no more heat† uses some euphonic words to emphasize the serenity towards the subject of death that is being brought out in this poem and consequently, people should have a peaceful death. Shakespeare considers that death is one kind of extrication. As for this reason, I chose â€Å"Fear no more the heat o’ the sun† because I like the theme of the poem which indicates that we should fearless face death since death is inevitable. Generally, the tone of the poem is a deep melancholy describing death. Nonetheless, the poet regards death as a part of human life, and he encourages people to have a positive attitude towards facing it. Moreover, Shakespeare is seeing the world’s attitude towards death and put it with a soft, gentle voice comforting people to face death peace fully. Also, this emphasis is followed by, â€Å"must†¦; come to dust,† in the fifth and sixth lines of the three stanzas of the poem. Shakespeare uses refrain to reiterate the author’s central idea. The author uses such words like, â€Å"golden lads and girls,† to show that even the young and wealthy girls will face death. He also uses words like, â€Å"chimney sweepers,† which stand for the old and the poor. He means that both rich and poor will also have to face death. At the beginning of the poem, Shakespeare depicts that people toil for their work in order to survive. The Consonance used brings out rhythm such as â€Å"sun† and â€Å"done† that makes the cadence of the poem flows smoothly. Next, in the second stanza, the poet has used various stylistic devices such as alliteration â€Å"though art past the tyrant’s stroke, care no further to clothe and eat;† (9). there is the

Cultural impact of globalization Research Paper

Cultural impact of globalization - Research Paper Example This has caused significant impact on people’s economic, social, technological, political and cultural aspects. This paper focuses on the cultural effect that globalization has had in the modern world appreciating culture as way humans exist in a community expressed through different forms of their lives. The focus would be on how globalization has caused the emergence of new global professions, pop culture and global village. It would also discuss the effect of globalization on political culture and enhancing cultural liberty, giving the challenges that have limited the influence of globalization. The paper borrows from various secondary sources including articles from scholarly journals and books supported by evidence from newspaper articles. Introduction Globalization is a term that has been widely used in the modern business community worldwide and among governments, scholars and non-governmental organizations among other organizations. In many forums, participants have sought to demystify the gains and disadvantages involved in globalization. Globalization is deemed to have begun before the 1960s with the word being coined by Roland Robertson to describe the expansion of the policy of European colonies to subjugate parts of Africa and Asia and other underdeveloped countries globally (Razak 61). With the expansion of these colonial powers came the influence through language, customs, administration system, culture, law and order with the Europeans justifying their action as an act of bringing civilization to the uncivilized. Other than this historical explanation of globalization, the modern world has attached various meanings to this phenomenon. Also referred to as internalization, it describes the international exchange growth and the global interdependence of countries through adoption of liberalized economies where capital movement restrictions among countries have been withdrawn. It encompasses the free flow of news, information, people and capital from a country to another without subjection to restriction by the respective governments. The term Westernization has also been used by various scholars interchangeably with globalization to describe the replacement of pre-existing cultures in the underdeveloped countries with the Western culture. The impact of globalization is far reaching and encompasses various aspects of human social, economic, technological, environmental, health and cultural endeavors. Studies on culture largely depend on what and how definitions come about and the reasons for having these definitions, which could be used, modified or at times fall into disuse. According to Lieber and Weisberg (275), culture could be said to be the common form of life in a national community where there is a homogeneous lifestyle and value system and national identity forged through modernization or industrialization. It refers to the way of existence among humans expressed through the varied forms of life specific to communities. Just like other resources, culture is subject to the environment which dictates what should be done and what should not. As such, different people would have different cultures with different meanings; it includes belief, art, knowledge, customs, laws and morals. However, the physical environment has no effect on culture; it is the people who come up with cultural resources and control how they would be accessed. From the viewpoint of religion, ideology, history and tradition, culture would have a social function where the culture would exist as a whole in a society. Globalization has always been associated with the notion of cultural difference. With the increased appreciation of globaliza

Characteristic Development in Primary Education Research Paper

Characteristic Development in Primary Education - Research Paper Example Suggestions aim towards complete personality development of the child and the role that teacher training and parental observation plays in making these new approaches a success. Children are the main assets of the country and when the community is sure of educating its children right, it can be sure of a secure future. There is no doubt that although the position of child education is at topmost priority in our country, the quality of education needs to be optimized for best developmental growth. Characteristic development is a major field in children’s education today. It deals entirely with the chances of a child being able to recognize, nurture and flourish in characteristics which come naturally to him or her. While parents and teachers (Burchinal et al, 2008, p.141) play a major role in identifying these characteristics, it is the main responsibility of the education system to create opportunities for the growth and development of characteristic in students right from their early ages. The main aim of the present study is to highlight the various aspects of characteristic development in school curriculum and approach and also develop suitable propositions that will bring in new dimensions to existing characteristic development protocols in primary education. The study is based on literature review found in the past ten years and correlating the findings with the present scenario and probable requirements that may come up in the future. Whether it is related to child centered play or developmentally appropriate practice, the approaches in characteristic development will have to be re-evaluated to create the right combination for children of today’s world. Findings in sub-fields of child centered play have shown a definite growth in certain tracks over the past couple of years. Several educationists agree that focusing on child centered play is good for the community as it

Introduction to Approaches in Psychology Essay 1

Introduction to Approaches in Psychology 1 - Essay Example Pavlov who trained dogs to salivate in response to two stimuli, noise or light, and food or a sour solution. John B. Watson, considered as the father of behaviourism, conducted an experiment with an 11-month-old child, Albert. He presented the child with a loud frightening bang and a rat at the same time. After six or seven repetitions of the noise and rat together over a week, the child became afraid of the rat, which he was not earlier. 1. Conditioned fear and anxiety – the phobias that many people experience are due to conditioning. We can consider an example of a child and his father travelling in a plane. The father jokes about how the plane can crash. Since he finds it very funny, he decides to say it whenever they travel in a plane. Many years later, even though the child has grown up, he is afraid to travel in a plane. Conditioning has caused the fear. 2. Advertising – In a beer advertisement featuring a young attractive woman wearing a bikini, the woman (US-unconditioned stimulus) evokes a mildly aroused feeling (UR-unconditioned response) in most men. The beer is associated with the classic conditioning effect. (Classical Conditioning, 1996.) Waschulewski-Floruss H, Miltner W, 1994, investigated whether experimental pain responses can be conditioned using auditory stimuli in a differential trace conditioning paradigm in 16 healthy subjects. An intracutaneous electrical stimulus applied to the left middle-finger (10 ms duration) was the UCS. Tones of 1000 and 1400 Hz were used as CS+ and CS-, respectively. A trace conditioning paradigm was used with an 800 ms interval between CS and UCS. Twenty nine electrode sites recorded somatosensory event related potentials (SEP) and auditory event related potentials (AEP). Subjective pain reports were noted. The results revealed significant differences of the subjective sensations between the CS+ and CS-, but not in the amplitudes and latencies of the P50, N100, P200, and P300 AEP

An Expose on Urban Poverty during the Gilded Ages as a member of the Essay

An Expose on Urban Poverty during the Gilded Ages as a member of the Progressive Party - Essay Example As an active member of the party fully dedicated to the cause of eliminating poverty and bringing justice in the country, I attack the social evil of child labor also. Child labor prevents us as a nation from getting ahead and overcome this chaotic economic contraction which engulfs our country in the present times. In order to overthrow this contraction and become a modernized and successful nation, every person needs to stand up against social disorder with full zeal and do everything possible in individual capacity to become economically flourished. All Progressives should tirelessly work to address a wide range of issues from slum housing to child labor to drugs to control urban poverty (Noble 58). It should not be forgotten that these evils are generated by rapid industrialization of America which has left many bewildered and confused about the right course of action. As an active Progressive, I advocate implementation of new social policies and reforms in the country which inst ead of being based on orthodox methods would be able to address the needs of the current

Brand Management Assignment2 Managing Price Discounting and its Essay

Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity - Essay Example Price is the ingredient of the marketing mix that has been subjected to the most intensive analysis -- particularly by economists. But as an aspect of the mix, it cannot be divorced from other ingredients. It must incorporate and reflect them. Optimal prices cannot be established, and pricing remains an art with a host of factors to be evaluated for which there are no precise measures and weights. Price discounting is the main strategy used by managers to attract customers and popularize a product. Consumers do not respond to price discount alone; they respond to value. A lower price does not necessarily mean expanded sales. Moreover, marketing activities influence price. For example, governmental agencies have investigated advertising as a cause of higher prices. In microeconomic theory it has received great attention; in marketing, the significance of price varies among industries, competitive situations, and products (Baker, 2006). Pricing is significant where the market impact, profit results, or both, of price variations is great, and where firms have considerable discretion over the prices charged. In many instances pricing decisions are severely constrained and are sometimes relatively unimportant. Large purchasers of industrial goods, for instance, may specify prices at which they will buy, determine product specifications, and send specifications to suppliers for co mpetitive bids (Philips, 2005). For other products price may not be a relevant factor. In some technical areas where products require much research and development and involve much uncertainty, a cost-plus scheme may be used. In other situations, sellers may be almost completely free to set prices, while in still others, they may only be able to decide whether or not to sell at a price. In an economy of scarcity, price is accorded more attention than any other marketing factor. In an economy of abundance, non-price factors assume increasing marketing importance and products are differentiated on other bases than price (Marn et al 2004). Price Discounts and Marketing Objectives The main considerations for pricing discounts decisions involve market objectives and organizational considerations, costs and marketing mix strategies. Also, it is important to take into account market demands and psychographic characteristics of the target audience, competitors' prices and market position of the company. Pricing is a sensitive and complex decision area affecting sales, costs, and profits for both industrial and consumer goods. For consumers, price reductions and increases have symbolic meanings. A customer may associate a price reduction with a reduction in quality, the anticipation of new models, or even lower prices or poor market acceptance (Philips, 2005). Higher prices may indicate better quality, a good image, and good value. Customer perceptions of price are important. Whereas pricing is usually perceived as a short-run action, its implications can be long-run, even to the point of shaping industry structures. Markets that may be viewed as systems of informa tion on cost and demand determine the appropriateness of prices (Marn et al 2004). They contain signals that businessmen must decode. But market information is ambiguous, fragmentary, and imperfect; it contains much uncertainty and is interpreted differently by various executives. To those who can read the signals properly, increased

Internet Protocol version 4 (IPv4) Security Essay Example for Free

Internet Protocol version 4 (IPv4) Security Essay IPv4 is an end-to-end network model that supports the multicast operation. Multicast operations or communications involve information transfer from one node in as single transmission to multiple receivers within the network. Moreover, it facilitates the broadcasting of multimedia information like videos and audio teleconferences. IPv4 utilizes MAC addresses and IP addresses to send data packets within and outside the Local Area Network respectively. For security purposes, routers are used in the interconnection of multiple networks to map the IP addresses to related MAC addresses. IPv4 uses 32-bit addresses that are divided into octets, each octet separated by a period. This gives different address ranges that are used for different purposes. This protocol establishes the use of group access controls, router trusts and group center trusts. However, since information is being sent to group users sharing the same address, it becomes challenging to implement encryption standards and authentication infrastructures. Although sharing a public key may remedy the situation, it is only successful if the number of receivers is limited (Bachert, 2002). As a result, while some receivers get error-free transmissions other may not even see the data that has been transmitted. Internet Protocol Security (IPsec) provides a homogeneous security mechanism framework within the IP suite. IPsec offers a security protocols that operate independently from data origin authentication, cryptographic, replay protection and key exchange mechanisms used in protecting explicit applications. To be put into consideration, IPsec depends on the founding of Security Associations (SAs) between the individual hosts involved in sheltered communications. The SAs agree with clear-cut authentication algorithms, security and cryptographic features that the host uses to securely communicate with another host.

What are events?

What are events? 2.1 WHAT ARE EVENTS? Events play a vital role in human society. The least excuse could be found for good forms of celebrations. Events are planned acts and performances, which originates from ancient history. Events and festivals are well documented in the historical era before the fall of the Western Roman Empire (A.D 476). They serve important function for the society, providing participants with the opportunity to assert their identities and to share rituals and celebrations with each other. Events have its stem from cultural and historical values. In the middle ages, events and ceremonies played a major role in ensuring that a dull daily existence was enlivened and that people was entertained. Since at that time there was no TV or Net for entertainment. People have traditionally celebrated religious festivals, Christmas, Easter, Cavadee, Maha Shivratree. They have also participated in other major events staged by rulers of ancient time. In the seventeen and eighteen century, Kings have organized even ts in a way to have control on the public. In modern societies, traditional religious and national festivals are no longer a key focus for celebrations and gatherings. They focus on creative events like weddings, anniversaries, award ceremonies, and so on.( Shone and Parry, 2004) An event is any gathering that occurs at a given time in a given place. It is an occurrence, a significant gathering that takes place in a social setting. However, there are no standardized definitions of what is an event. An event is â€Å"a unique moment in time celebrated with ceremony and ritual to satisfy specific needs†.( Goldblatt 1997 p. 2) The Accepted Practices Exchange (APEX) industry glossary of terms (CIC ,2003) defines an event as, an organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc. an event comprises of many different yet related functions. Getz (2005, p. 16) argues that a principle applying to events is that they are temporary and that ‘ Every such event is unique streaming from the blend of management, program, setting and people. Modern events vary in terms of their scale, complexity and number of stakeholders involved. Small Event Massive Event Few stakeholders Many stakeholders Clear objectives Complex objectives There are different types of events that have been developed around the world to suit the needs of everyone. It ranges from individual to business events that bring together people around the world. 2.1.1The importance of events It is crucial for event organizers to address the needs of the stakeholders, the direct and indirect participants. Event organizers have to keep in mind his clientele. If for them it is the nth event they are organizing, they should keep in mind that this same event may be the first one, the dream and opportunity of a lifetime for its participants and spectators. Bearing this in mind, event organizers must organize each event with the same zeal, motivation and thrill as they organized the first one. Organizers have to address the precise nature of their tasks as each event has different characteristics and requirements. Moreover all events and their customers are important. They deserve the best treatment every time an event occurs. It is important for event organizers to offer the best treatment possible as a poor service will result in customer dissatisfaction and loss of business in the long run.( Watt, 1998) Events have a number of roles in a destination (Yeoman, Robertson, et al, 2004). Getz, 1997, identifies these as ‘attractions, image makers, animators of static attractions and catalyst for further development. They have the potential to reduce negative impacts of mass visitation and foster better host-guest relations. Events can expand tourists season, extend peak season or even bring in new season into the life of a community. The community development perspective on event tourism acknowledges the elements of community spirit and pride, corporation, leadership, improvement of community traditions, capacity to control development, improvement to social and health services and environmental quality. 2.1.2 Characteristics of the best events The elements that make best events are: A clear vision and an explicit reason for everyones work. SMART objectives to which everyone is committed. An adequate, flexible organizational structure competent to accomplish precise tasks, but retaining a large unity of purpose. Staffs that is committed and ready to ‘go the step beyond. Strong leadership to be able to manage the event. Exact thorough planning carried out and documented within an suitable timescale. A coordinated team effort that operates within financial plans, drawing on all accessible resources. Well-organized lines of communications. An excellent public image. Successful advertising and presentation, and built in contingency tactics. Full commitment towards customers. Efficient ongoing control and monitoring systems. An ambiance of harmony, focus and hard work, humor and interest. Good post event assessment. (Adapted from Watt, 1998) 2.2Event Concept All events start with an idea. The idea describes the event in its simplest forms. Concepts are clear statements that give meaning and parameters to an event idea. Defining an event concept is a creative process. The 5 Ws: WHO, WHAT, WHY, WHEN and WHERE, are tools used for transforming an idea into a concept. The Ws helps to know if an event idea is feasible, viable and sustainable. Those questions are crucial as they shape the event design and reflect the event purpose (Goldblatt. 2001). WHO: events bring together people who deliver the event experience. Those people include suppliers, stakeholders, audience, planers and so on. For events to be successful it is important to determine who is responsible for what. Also communication should flow smoothly among all people involved as events have impacts on wider communities. WHAT: Events experiences includes organizational teams that designs the contents of the event. This process is time consuming. By creating a mission statement specific goals and needs are set up. The mission statement defines the objective and assists in establishing the event in the wider external context. WHY: It is important to consider why an event is happening. Consider the purpose of the event. All events have a purpose, whether it is an inaugural ceremony, cultural festival or a political meeting. WHEN: Timing of events is a critical factor for its success. In the design and development stage, planning process, including research, funding, marketing and design has to be considered. In the event delivery process venue availability, production timelines, performers, customers, competing events and supplier availability needs to be taken into account. WHERE: the location of the event needs to be considered. The choice of venues depends on type of events, organizations budget and accessibility to the public. (Source: Robinson, Wale and Dickson, 2010) 2.3Event classification Events are generally classified according to their size and type. Firstly we will look at the event classification by size; which is mainly of three categories: Mega events Hallmark events Major events 2.3.1Mega Events Mega Events are very large events with crowded audience and a good management team behind its organization. Allen et al. (2005) defines mega events as ‘those that are so large they affect whole economies and reverberate in the global media. They include Olympic Games and World Fairs. Mega events require many years of organization and it targets tourists as well as the host population organizing the event. Mega Events look into every aspect of life at the destination during the event; transport, medical services in case of injuries, retail outlets. (Getz 1997) suggests that mega events should have more than one million visitors and capital cost amounting to at least 500 million. It should have a reputation of a must see event. Additionally he argues, ‘Mega events, by way of their size or significance, are those that yield extraordinarily high levels of tourism, media coverage, prestige or economic impact for a host destination. Till now, in Mauritius has not yet organized such mega events. 2.3.2Hallmark Events Hallmark Events are not on such huge scale. Such events take place repeatedly in the same destination. The term hallmark event refers to a recurring event that possesses such significance, in terms of tradition, attractiveness, image, or publicity, that the event provide the host venue, a community, or destination with a competitive advantage.(Getz, 1997) ‘Those events that become so identified with the spirit or ethos of a town, city or region, that they become synonymous with the name of the place, and gain widespread recognition, and awareness. (Allen et al. , 2005). The benefits of such hallmark events are the creation of new facilities, improvements to the infrastructure, an increase in tourism revenues. In Mauritius, the religious festivals, namely, Maha Shivratree and cavadee which are celebrated by the Hindus, attract many tourists and there is also media coverage. 2.3.3Major Events Major Events can involve more people than a hallmark event. Such events have great pulling power in terms of visitors, media and performers/competitors. They also generate significant economic impact in the host destination. Major events are a source of temporary employment for some people (for example, to work on food stalls, cleaning services, etc.). It also attracts a number of volunteers and media coverage. Many top international sporting championships fits into this category, and are increasingly being sought after, and bid for by national sporting organizations and governments in the competitive world of international major events. (Allen et al. 2002) It can be said that, in Mauritius there has been major events. One of them being les Jeux des Iles de lOcean Indien held in 2003 where a games village was constructed at ebene for the accommodation of the athletes. Now the government has sold those apartments. There has also been international media coverage of the event and medical facilities, retail outlets, transportation of athletes, etc were provided. 2.4Special Eventsand Festivals In recent years special events have become one of the fastest growing sectors of the tourism industry. As stated by G. Bowdin, I. McDonnell et al, 2001, the term special events enclose specific rituals, presentations, performances and celebrations. Special events are staged to mark or celebrate a special occasion. The defining characteristic of a special event is its transience; ( Gilbert and Lizotte, 1998: 73). This suggest it would be impossible to tempt and maintain the same sense of thrill if a particular special event were to be held more often ( Yeoman, Robertson, et al, 2004). Special events include national day celebration, sporting events, and important civic occasions. An example could be, the Maha Shivratree festival celebrated by the Hindus in Mauritius. Getz (2005, p. 16) Defines special events from two perspectives. One from the point of view of the event organizer and the second from the eye of the guest. ‘A special event is a one time or frequently occurring event outside normal programmes or activities of the sponsoring or organizing body To the guest the ‘event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience. Getz added that the characteristics of special events are specialness, it creates a mood of festivity among the guests, they are unique and authentic. They have specific themes. The word festival is derived from feast and implies a unique time for celebration. Festivals connect landscape to lifestyle and complex ways by introducing the human dimension. Those events entertain locals and offer recreational activity in and out season for visitors. Media coverage generated by events helps destinations build assurance and a positive image in the tourism market place. Festivals are striking to communities looking to tackle issues of civic design, local pride and identity, heritage, urban renewal, employment opportunities and economic growth. The more an event is seen by its host community as emerging from within rather than imposing on them, the greater that communitys approval of the event will be. Festivals and events generally represent the host communitys sense of itself and sense of place. Among the attributes that Getz believes makes an event special and unique are its festive spirit, uniqueness, quality, authenticity, tradition, hospitality, theming and symbolism. Conferences fall under the generic umbrella of the term event. Therefore, it is important to consider the MICE industry when talking about events. 2.5 The MICE Industry The Meetings, Incentives, Conventions and Exhibitions (MICE) Industry is known as a service industry that combines trade, transportation, travel and finance. It is also known as business tourism whereby people come to attend conferences, for example. MICE Tourism attracts invaluable business to a region and in return brings high returns to local economies in the sense that business tourists spend more, not only on hotels and restaurants but even on leisure activities such as visits to retails and local attractions such as museums and theaters (Clark, 2004). Attendees of MICE activities are known as ‘high spend travelers that meet the needs of yield driven tourism strategies (Braun, 1992). The MICE industry is characterized by the 3 Highs High growth potential, high added values and highly beneficial innovations†. ; The â€Å"three larges large output, Large opportunities for employment and large industry associations† ; and the â€Å" three advantages advantage s over industries in human resources, technological knowhow and the efficient utilization of resources†. It has been cited that within tourism, meetings and conventions are one of the fastest growing segments (Weber Ladkin, 2003; Oppermann, 1996; Oppermann Conn, 1997). The MICE sector is considered to be the blue chip of the tourism industry. The stakeholders in Mauritius are placing special interest and investing highly in this lucrative business of conferences to attract MICE businesses from particularly high profile destinations. Meetings are structured events which bring people collectively to argue a topic of common interest, may be commercial or non commercial, may be attended by 6 or more people and may last a few hours or a week. What makes a meeting qualify as part of the tourism business is that it engages some of the service of the tourism industry, and is generally held away from the location of the organisation running it ( Davidson, 1994). There are various types of meeting that occurs in different settings and many goals or objectives for conducting a meeting (Boehme, 1999). Incentive travel is a universal management instrument that uses an outstanding travel experience to encourage and/or recognise participants for improved levels of performance in support of the organizational goals. (SITE, 1998) Conferences are participatory meetings that are designed mainly for the purpose of discussions, to find about a particular subject, to solve problems and consultation. Conferences are usually on a smaller scale and the flow of information is less complex. Conferences are usually limited in time and have specific objectives. The Meetings Industry Association (1996) defines a conference as ‘ An event involving 10 or more people for a minimum of four hours during one day or more, frequently held outside the companys own premises. Exhibitions. ‘Exhibitions bring suppliers of goods and services together with buyers, usually in a particular industry sector. (Allen et al. 2002:15) Recently there has been an initiative to not use the â€Å"MICE Market† label but instead â€Å"The Meetings Industry† as it encompasses every aspect of the MICE label. 2.6 Marketing of events and conferences Marketing is seen as an integrated process of producing, distributing and selling goods and services. Lyndsey Taylor sums up the key characteristics and messages that genuine marketing contains: Meeting customer needs Attracting new customers Reacting to market trends Keeping up with competitors Encouraging customer loyalty Targeting specific customers Identifying market opportunities Noting customer feedback Getting it right every time The event industry is seen as a service industry. Events have the same characteristics as services (Watt, 1998). They are: Intangible customers enjoy the benefits and enjoyment of the event, but they cant touch the event Perishable- the benefits and enjoyment cannot be stored and carried forward to a future time. It has to be enjoyed on the spot. Inseparable- it takes event organizers and customers to make an event happen Consistent- it is important to offer consistent products an services as todays customers are looking for consistency Lack of ownership- events do not belong to any one. They are temporarily enjoyed by many. Since events are the same as services it becomes important to market them. Marketing is a persuasive tool to attract people to an event. Event marketing is defined by: 1. â€Å"The marketing concept holds that the key to achieving organizational goals consists of determining the needs and wants of target markets (defined as the set of actual and potential buyers of products) and delivering the desired satisfactions more effectively and efficiently than competitors†. (Kotler, 2000) 2. â€Å"The functions of event management that can keep in touch the events participants and visitors (consumers), read their needs and motivation, develop products that meet those needs, and build a communication programme which expresses the events purpose and objectives. (Hall, 2000) 2.6.1 Factors in marketing Marketing can be affected by a range of factors, some controllable and some not (Watt, 1998). He further stated companies must be aware of them: Location; attractiveness and accessibility of the place as well as environmental factors like traffic and scenery. Social factors; the attitudes of those involved in making an event or conference to happen affects peoples attitudes to what is appropriate. Cultural influences; different groups in society; ethnic groups, social groups, will view events from different angles. Fashion; at certain period certain events will be in craze and will attract large attendees. Political factors; government will be in favor of those events that fits their beliefs. Economic factors; how much money is available to hold an event or conference. Is there a need for sponsorship? Philosophy; the beliefs and attitudes of people will affect the range of events provided. 2.6.2 Marketing Concept; theMarketing Mix The marketing mix is a combination of marketing tools that are used to satisfy customers. It is the parameters that are within the control of marketing managers. The marketing mix is dependent upon environmental scanning, market research, understanding users and offering quality products and services. The marketing mix can be adjusted on a frequent basis to meet the changing needs of target population and other dynamics of the marketing environment. In the events industry, event organizers take into consideration the changing needs of its customers to develop their marketing mix. Jerome McCarthy (1960), a famous marketer states that marketing decisions fall under four categories: 2.6.2.1 Product This is the end result the event; exhibition, show or conference. It also involves all ancillary contributions like programmes, presentations, quality production and customer care. 2.6.2.2 Price Can the event be provided at an affordable price? Can price packages be assembled to support group attendance or tourist rates? 2.6.2.3 Place Place has several aspects. These include: Venue, transport, accommodation, emergency access, car parking, geographic location, host town, catering location, environmental conditions, signposting, country, maps, region. 2.6.2.4 Promotion Promotion also has several aspects, including: Advertising, logo, pamphlets, displays, publicity, posters, merchandising. Appendix K elaborates on the role of promotion in the marketing mix An excellent event manager will balance these aspects to produce a fine marketing mix. The leading thought must be for people and their quality concern; all operations at each phase and at any level need to acknowledge the elements of the marketing mix. For some services, including events, another 4Ps needs to be considered. These include; People; they are the vital picture in delivering events and conferences, especially proper customer care and effective teamwork. Packaging; is concerned with the way events and conferences are being presented; whether as part of a holiday/ business package. Any marketing is dependent upon the packaging, e.g, a family package. Partnership; the help of others and their marketing presence is very beneficial to make the event or conference successful. Programming; when an event or conference is scheduled will be a main tool in its marketing. It should arouse curiosity and create interest by using extra projects around it. (Adapted from: Watt, 1998) 2.7Impacts of special events and conventions Impacts of events encompass a large number of positive benefits and negative impacts which arises because of an event taking place. Impacts can be positive as well as negative. It is the task of the event manager to identify and predict these impacts and manage them in order to achieve the best balance. Those impacts may be visible before the events actually take place, during the event and after the event and affect the stakeholders and the host population. Thus, it can be argued that there is inequity in the distribution of the impacts and benefits of events. (Hall. 1989) typically impacts from events fall under four categories, namely: Economic Impacts Physical and Environmental Impacts Socio cultural Impacts Political Impacts 2.7.1 Economic Impacts Researchers and industry professionals agree that special events and conventions contribute to regional and national economies (Rutherford Kreck, 1994). According to Crompton et al. (2001), economic impacts of events supplements the traditional financial balance sheets that do not address the issue of what the host population gets in return of those events. The economic benefits that events bring to host destination are diverse. They bring an increase in employment and high income among the community, increased tax receipts and infrastructure. Hosting events demand work force, therefore, the host countrys population benefit from temporary as well as permanent jobs. It can be said that it is more beneficial to employ people residing in the region the event is held because there is no transport cost incurred. But even if labor is not available in the region the event is being held this is not such a major issue. As Mauritius is a small island, one can reach the farthest distance from one place to another in one hour. Tourists and locals come to events to spend; they purchase the tickets to attend to entertainments shows, they spend on food and beverage and so on. Money spent is injected in the local economy. Hence, events enhance the quality of life of people since the positive changes brought to the locality will remain even after the ev ent has been held. The costs associated with the economic impacts of events are the exploitation of resources, inflated prices and opportunity costs. Sellers choose to augment their prices, making more profit to the detriment of the host population Customers of events make inefficient use of the resources. For example, in a sporting event, in a moment of excitement, they can damage the lightings. Once the infrastructure is damaged, people will no longer be attracted to the event. There will be negative word of mouth and they may choose to stop coming there. For a local economy that depends entirely on hosting events, its economy suffers. Also, tourists have high spending powers. 2.7.2 Physical and Environmental impacts Events are excellent way to showcase the unique features of hosts environments. In the interest of sustainability, sound strategic management, cost effectiveness and maximizing sponsorship/funding, it becomes increasingly important to consider environmental impacts of events. Todays customers are looking for eco friendly products. Events market the environment in which it is held. Hall (1989) states that selling the image of an event comprises of the marketing of intrinsic properties of the destination. The impacts will be fairly visible for events that are held in suitable purpose built venues, e.g, stadium, sports ground or conference and exhibition centres. Impacts will be much greater if the event is to be held in public areas not ordinary reserved for event purposes. An event requires an environmental impact assessment before permission is given by government authorities to proceed Events have positive effects on the natural and physical environments. The infrastructure at the destination is re organized, proper road network, lighting and scavenging facilities are set up to accommodate events. There is an improved transport and communication facility in the region. Many of Londons landmark venues have been the legacy of major events, including Crystal Palace (1851 Freat Exhibition) Negative environmental and physical impacts of events occur when the level of visitor use is higher than the carrying capacity of the region. Aspects such as crowd movement and control, noise levels, access and parking are crucial elements. Other important issues include wear and tear of the physical and natural environment, heritage protection and disruption of the local community. Events cause potential threats to natural and built areas. This put enormous pressure on the area and leads to impacts such as land degradation (erosion), increased pollution, discharges into the soil, loss of natural habitat. It often put a strain on water resources and in the long run can force locals to compete for the use of critical resources. The different forms of travel used by the delegates, attendees performers and organizers of events impacts on traffic congestion. Good communication and consultation with local authorities can help resolve of these issues. In addition, careful management planning is required to modify impacts. 2.7.3 Socio cultural impacts Hall and Getz (1997) points out that all events have direct socio cultural impacts on participants as well as host community. Events increase pride of its residents, which results from some community events, national days celebrations, and the validation of specific groups in the regions. Some events leave a legacy of greater awareness and involvement in sporting and cultural activities. Others widens people cultural horizons and uncover them to new and challenging people, traditions and values. For example, the melas held in Leeds every summer have brought about the powerful religious Asian traditions and cultural associations before wider audiences. Events have the art to challenge the imagination and explore new avenues. For example the installation of the Ice Cubes outdoor ice-skating rink at millennium square in Leeds. Moreover, events have the power to form the cornerstone of cultural strategies. Newham Council have developed its local cultural strategy, ‘Reasons to Be Cheerful at the centre of which is the vision that people choosing to live in Newham by 2010. In essence, events can become an o pportunity to improve social relationships, for strengthening peoples abilities to understand one another and for peoples wellbeing ( Kurtzman and Zauhar, 1997). The bigger and more high profile an event is, greater possibilities exists for things to go wrong, hence creating negative impacts. Major events can give rise to unintended social consequences like, substance abuse, unaccepted crowd behavior and an increase in criminal activity (Getz, 1997). If not managed well, these unintended consequences can hijack the agenda and determine the public perception of the event. English football clubs have successfully implemented strategies to deal with alcohol related bad crowd behavior in order to protect their reputation. Badly managed events can also have broader impacts on social life and community structures. These can include loss of amenity because of noise or crowds, resentment of inequitable distribution of costs and benefits as stated by (Getz 1997). Furthermore, commodification, staged authenticity and standardization are classified as negative impacts. 2.7.4 Political Impacts Politics as well as politicians play an important part in the equation that is contemporary event management. Politicians believe that events will keep its population in good health and themselves in power. This is because politicians use events as an indirect means to build their personal profile and gain political advantage. Arnold et al. (1989, pp 191-2) argued that ‘Governments in power will continue to use events to punctuate the ends of their periods in office, to arouse nationalism, enthusiasm and finally, votes. Governments are aware of the ability of events to raise the profiles of politicians and the areas that they lead.

The Seismic Exploration Survey Information Technology Essay

The Seismic Exploration Survey Information Technology Essay Seismic surveys aims at measuring the earths geological properties employing various physics principles of electric, gravitational, thermal and elastic theories. It was first employed successfully in Texas and Mexico by a company named Seismos in 1924. Since then, many oil companies have used the services of seismology to forecast the presence of hydrocarbon. Major oil companies have actively researched in the seismic technology and this has also found applications in various other researches by scientists around the world. Seismic exploration surveys are method employed in exploration geophysics that uses principles of reflection seismology to estimate the subsurface properties. The method requires a controlled source of energy that can generate seismic waves and highly sensitive receivers that can sense the reflected seismic waves. The time delay in sending and receiving signals can optimally be used to calculate the depth of the formation. Since different formation layers have different densities, they reflect back seismic waves at different velocities. This aspect can be used to estimate the depth of the target formation, usually shale or other rock formations that can form a cap rock or contain oil. Seismic surveys form a part of the preliminary exploration surveys and form the basis for further study of the area under consideration. Seismic waves are a form of elastic waves. When these waves travel through the medium, it creates impedance. The impedance generated between two layers will be different due to density contrast and thus at boundaries, some waves are reflected while other travel through the formation. For this reason, seismic exploration surveys require optimum energy waves which can penetrate through kilometers deep inside the earth to gather data. Hundreds of channels of data are recorded using multiple transmitters and reflectors spread over thousands of meters. Each seismic survey uses a specific type of wave and its arrival pattern in multichannel record. Seismic waves are categorized as : Body waves P-waves S-waves Surface waves Rayleigh wave Love wave For seismic survey, S-wave or the shear wave is the main concern. Seismic waves can be generated by Vibroseis. It employs the use of heavy damping of weight on the surface that generate seismic waves in the subsurface. Alternatively explosives can also be used that can be dug inside the surface to a few meters. The explosion can generate seismic waves. In marine acquisition, streamers are used to gather data. Coil shooting is employed by streamers to gather data. Seismic acquisition has evolved over time and with better technologies in place, the reliability of seismic surveys has been increasing. The 4-D seismic technology being the newest addition to the seismic technology is based upon time varying solutions to the data gathered. The better the acquisition, better are the correspondence analysis. The various seismic acquisition techniques apply to where the survey is being carried out. Surveys have effectively been carried out on land, seas or transition zones. The various techniques applied are : 2-D Seismic Survey they employ the use of seismic maps based on time and depth. Various group of seismic lines are acquired at significant gaps between adjacent lines. 3-D Seismic Survey a cubical arrangement of different slices that is arranged using computer algorithms and can be viewed on software. For a 3-D survey, different surveys are carried out at closely spaced line locations over the area which can be combined to form a cube. 4-D Seismic Survey a relatively new technology, which is an alteration to the 3-D survey. It takes into account the changes happening in the subsurface strata over the production years. Thus it takes into account time as the fourth dimension. This can be very beneficial while determining the well locations in field development. Processing of seismic data is the most important aspect since it undermines the potential of the interpretation process. Processing has mainly been done through various analysis that are majorly mathematical functions fed into computers. A major part of processing is done simultaneously along with acquisition. The data collected can be demultiplexed, convoluted or deconvoluted. This has been dealt with further in the project. Seismic data processing uses the concepts of geometrical analysis and powerful techniques of fourier analysis. The digital filtering theory and practical applications of digital techniques to enhance the images of subsurface geology can virtually be applied to any information sampled in time. The basis aspects of processing is to recognize and remove noise from the signal, correct the Normal Move Out (NMO), and stacking of data to form a chart of seismic image that can be used for further study. Interpretation follows exploration and processing of data. The structural interpretation of seismic images determines all decisions in hydrocarbon exploration and production. Since drilling a well for exploration proves costly, maximum information is derived from the seismic data to establish an opinion about the probability of finding petroleum in the structures. However, drilling is required to verify whether the structures are petroleum rich or not. Thus the main challenge is to establish a model which includes geologically reasonable solutions. Computer-aided seismic interpretation has been of much interest in the later years. The use of unique and highly complicated software has been recommended by various petroleum organizations, which can serve high reliability. However, automating the whole seismic process is an impossible job due to high heterogeneity and varying contrasts between data sources in different parts of the world. Horizon tracking and autopicking is gaining interest among various researchers and developers. This has successfully not been sought as yet. This project is aimed to study the various problems faced in horizon tracking while trying to execute an automated seismic interpretation process. Horizon tracking is basically carried out through autotrackers which are either feature based or correlation based. Feature based looks for similar configuration while the correlation method is more robust and less sensitive to noise. However, tracking across discontinuities is a difficult job. Thus the project is aimed at finding a way to track horizon across fault lines. CHAPTER 2 LITERATURE REVIEW SEISMIC EXPLORATION SURVEY Seismic exploration surveys in the field of oil and gas are an application of reflection seismology. It is a method to estimate the properties of the earths surface from reflected seismic waves. When a seismic wave travels through the rock surface it creates impedance. A wave travels through materials under the influence of pressure. Because molecules of the rock material is bound elastically to one another, the excess pressure results in a wave propagating through the solid. A seismic survey can reveal pockets of lower density material and their location. Although this cannot be guaranteed that oil can be found in these pockets, since the presence of water is also possible. Acoustic impedance is given by :- Z = pV ,where p density of the material and V acoustic velocity of wave Acoustic impedance is important in :- the determination of acoustic transmission and reflection at the boundary of two materials having different acoustic impedances. the design of ultrasonic transducers. assessing absorption of sound in a medium. Thus the acoustic impedance of each rock formation in the subsurface will be different due to different densities. This density contrast is helpful in tracking the waves in the subsurface and an acoustic impedance chart is obtained which is known as a seismic chart. However, the impedances recorded by the instruments on the surface is not correct due to noise and other factors that change the impedance factor of the wave. When a seimic wave is reflected off a boundary between two materials with different impedances, some energy is reflected while some continues through the boundary. The amplitude of this wave can be predicted by multiplying the amplitude of the incoming wave by the Seismic Reflection Coefficient, R. ,where Z1 and Z0 are impedances of the two rock formations. Similarly the amplitude of wave travelling through the formation can be determined using the Transmission Coefficient, T. ,where Z1 and Z0 are impedances of the two rock formations. By noting the changes in strength of the wave, we can infer the change in acoustic impedances and thus conclude the change in density and elastic modulus. This change can be used to notify the structural changes in the subsurface and thus predict the formation based upon impedances. It might also happen that when the seismic wave hits the boundary between two surfaces it will be reflected or bent. This is given by Snells Law. The reflection and transmission coefficients are found by applying the appropriate boundary conditions and using Zoeppritz equations. These are a set of equations which determine the partitioning of energy in a wavefield at a boundary across which the properties of rock or the fluid changes. They relate the amplitudes of P-waves and S-waves at each side of the surface. Zoeppritz equations have been useful in deriving workable approximations in Amplitude versus Offset (AVO). These studies attempt with some success to predict the fuid content in the rock formations. The parameters to be used for each seismic survey depends on various variables, including whether the survey is being carried out on land or a marine environment. Other geophysical issues such as sea depth, terrain also play a big role. Safety issues are also important. A Seismic Exploration Survey is broadly divided into three steps :- Seismic Data Acquisition Seismic Data Processing Seismic Data Interpretation Each step in the survey needs high reliability and complicated equipments that can deliver the best results. More often, based on these results, the drilling of exploration wells is based. Since drilling can prove costly, thus capital investment is one of the major concern of every company. The Seismic Exploration Survey can be shown as :- SEISMIC DATA ACQUISITION Seismic data acquisition refers to collection of seismic data. The acquired data is further sent to a computer network where processing of data takes place. With better technologies, the prospect of better acquisition surveys have come into place. A generation and recording of seismic data requires :- Receiver configurations includes geophones of hydrophones in the case of marine acquisition. Transmitter configurations includes laying of transmitter as according to the survey configuration predecided. Orientation of streamers in case of marine surveys. Proper computer network to carry the information from receivers to the programming network. When a survey is conducted, seismic waves generated by dynamite or vibrators travel through the subsurface strata, which are in turn reflected or refracted. These reflected waves and their time to complete one interval is noted by the receivers. The receiver configuration has to be well determined so that maximum data can be collected over an area. ACQUISITION ON LAND In a typical land seismic acquisition process, the survey is planned in an attempt to minimize the terrain constraints. It basically includes the sensor layout scheme and the source development scheme. The source development scheme is used to configure the number of transmitters being used to send the signal down the surface. One or more transmitters can be used based on the programme employed. Similarily one or many receivers can be employed to collect the reflected waves data. The receiver configuration is an important aspect. The configuration can be in such a way that the closest receiver gathers only the high amplitude wave on the first line of receivers or it can be different based on the signal strength and seismic line survey. The data collected through receiver or geophones is converted to binary data that can is further handed over to the computer network for processing. MARINE ACQUISITION Marine acquisition involves processes such as :- Wide-Azimuth Marine Acquisition Azimuth surveys provide a step-change improvement in imaging of seismic data. These surveys provide illumination in complex geology and natural attenuation of some multiples. Azimuth shooting illustrates the acquisition of data in all directions. This acquisition technique can help in generating 3-D models. Coil Shooting this technique acquires marine seismic data while following a circular path by improving upon multi and wide azimuth techniques. This includes vessel steering, streamers and sources in a fashion which delivers greater range of azimuths. Sometime single-sensor recording while steering the vessel in different directions has proved to be more beneficial in case of noise attenuation and signal fidelity. Different seismic surveys can be classified as :- Two-dimensional Survey Three-dimensional Survey Four-dimensional Survey TWO DIMENSIONAL SURVEYS In such a survey seismic data is acquired simultaneously along a group of seismic lines which are differentiated with some gaps, usually 1 km or more. A 2-D survey contains many lines acquired orthogonally to the strike of the geological structures with a minimum number of lines acquired parallel to geological structures to allow line-to-line tying of the seismic data and interpretation and mapping of structures. This technique generates a 2-D cross-section of the deep seabed and is used primarily when initially reconnoitering for the presence of oil and gas reservoirs. THREE DIMENSIONAL SURVEYS Multiple streamers shoot on closely spaced lines. The seismic data gathered on close spacing, the 3-D seismic cube can be formed. This innovation requires use of high performance computers and advanced data processing techniques. The computer generated model can be analyzed in greater detail by viewing the model in vertical and horizontal time slices, or even an inclined section can be viewed. In a standard 3-D seismic survey, the streamers are placed at about 50-150 meters apart, each streamer being 6-8 kilometers long. Airguns are fired every10-20 seconds. However, many other objectives and economical constraints determine the specific acquisition parameters. FOUR DIMENSIONAL SURVEYS The 4-D survey is also called the time-lapse survey. It involves processing of repeated seismic surveys over an area of reservoir under production. The changes occurring in the reservoir due to production and injection can be determined overtime which further helps in field development of the reservoir. One important aspect of a 4-D survey is that there should be minimum difference in the position of the seismic lines when a repeated survey is done after sometime. Significant cost savings can be done by the use of 4-D surveys due to better planning and understanding of reservoir characteristics. DIFFERENT SHOT METHODS The common shot gather uses one transmitter source (vibroseis or explosives) and many receivers (geophones) places at some distance from the source. They geophones are placed at equal spacings from each other. Commom midpoint gather is the most widely used survey technique. It uses one transmitter placed at the midpoint exactly above the formation area to be surveyed. Receivers are set in all the directions surrounding the transmitter. Common offset gather uses multiple shot and receiving technique. Common receiver position gather, as the name states, has only on receiver. While the many shots are employed, the various seismic waves reflecting back to the receiver have different amplitudes and frequencies, thus can be varied and collected differently. COMMON MIDPOINT METHOD It was discovered that relection seismic sections can be improvised by repeated sampling of the subsurface formations using different travel paths of the seismic waves. This can easily be achieved by using commom midpoint method which states that increasing the spacing between source and receiver about a commom midpoint and generating duplicated data of the subsurface coverage. The processing of a common midpoint gather system requires sorting of data from the Commom Shot Gather into a Commom Midpoint Gather. The data collected is usually in the form : In this method, the inclination of the data occurs since the wavefronts reaching out to the receivers are at an inclined angle, this results in much larger raypath than the corresponding receiver placed close to the shot point. In order to use the recordings to a common depth point, one needs to correct the data for all the time travel distances. This is known as Normal Moveout Correction (NMO). After NMO, the summation of various wavepaths gives us a horizontal section at time travel equal to zero. This is known as time stacking procedure. After NMO correction the data is shown as :- SEISMIC DATA PROCESSING A reference seismic processing sequence is applied to input raw gathers to obtain reference seismic output data. A series of test seismic processing sequences are applied to the input raw gathers to obtain test seismic output data. The RMS value of the test seismic output data is normalized to that of the reference seismic output data on a trace by trace basis. The normalized difference between the test and the reference seismic output data is calculated on a sample by sample basis in the time domain and are displayed on color coded plots in the time scale format over the CDP range. Linear regression is performed for each CMP gather to obtain the stack and the zero offset calculated for each time index and the difference is recorded. The normalized differences between the error for the test and the reference sequences are calculated and displayed on color coded plots. The order of sensitivity for each processing step in the reference processing sequence is determined. If necessary, a ny processing step is rejected and the reference processing sequence is revised. 2 WELL-DRIVEN SEISMIC Integrating well data throughout the seismic workflow for superior imaging and inversion   Well-Driven Seismic (WDS) is the integration of borehole information throughout the surface-seismic workflow to provide better seismic images, more reliable stratigraphic interpretation, and greater confidence in global reservoir characterization. Wireline logs (compressional, shear, and density), VSPs, and surface-seismic data represent the elastic response of the earth at various resolution scales. A principle of the Well-Driven Seismic concept is that these data should be processed with respect to their mutual consistency, i.e., that the seismic data must tie with logs and VSPs in time and depth. The aim of the Well-Driven Seismic method is to involve all the available borehole information to optimize the entire seismic workflow to deliver seismic images of superior resolution (in time or depth) and calibrated prestack seismic amplitudes that are suitable for inversion and detailed seismic reservoir description.   Earth properties from logs, VSPs, and surface-seismic data   The Well-Driven Seismic workflow invokes new proprietary software and analysis techniques from WesternGeco and Schlumberger to derive an earth property model from the integrated analysis of wireline logs, VSPs, and surface-seismic data. The property model includes compressional and shear velocities, attenuation (Q) factors, VTI anisotropy parameters, and interbed multiple mechanisms, and is derived at the well location (or locations) and extended across the survey area in 3D. The 3D model is applied in the seismic processing sequence for true amplitude and phase recovery, deconvolution, multiple attenuation, anisotropic prestack time and depth imaging (including of converted-wave data), AVO analysis, and 4D processing.   WELL DATA FOR HIGH RESOLUTION SEISMIC IMAGING Well information can improve many key stages of the conventional seismic processing sequence. VSP data provide excellent discrimination of primary and multiple events, and are used to guide surface-seismic multiple attenuation processes. Furthermore, interbed multiple mechanisms identified in separated VSP wavefields are used as input to data-driven multiple attenuation processes, such as the WesternGeco Interbed Multiple Prediction (IMP). Inverse-Q operators derived from VSP data (and new methods for walkaway VSP data) can significantly improve seismic resolution. WesternGeco employs a proprietary deconvolution process that is constrained by the signal-to-noise level in the seismic data and by the well reflectivity to enhance further the seismic resolution. The calibrated anisotropic velocity model is vital for prestack time and depth migration (including of converted waves) to improve steep-dip imaging, lateral positioning of reflectors, signal-to-noise ratios, and seismic resoluti on.   OPTIMIZED WELL TIES The Well-Driven Seismic method optimizes the processing sequence and the processing parameters within that sequence to tie the seismic data to the wells. Attributes based on the well tie and on the quality of the extracted wavelets are used for deterministic seismic processing decisions. Space-adaptive wavelet processing corrects 3D seismic data to true zero phase between well locations, and stabilizes residual spatial wavelet variations.   BOREHOLE CALIBREATED SEIMIC INVERSION The Well-Driven Seismic approach provides greater sensitivity to seismically derived reservoir attributes through calibrated AVO or acoustic impedance inversion. The well data are particularly important for successful processing of seismic data for inversion. Compensation for the offset-dependent effects of Q, geometric spreading, transmission losses, and anisotropy are essential for processing data over very long offsets (where the strongest AVO expression of the reservoir may be visible). The method calibrates the AVO signatures in the prestack seismic data with the offset-dependent amplitude response synthesized from well logs and/or the response expressed in the walkaway VSP to provide assurance of the seismic processing sequence.   With the seismic processing sequence optimized for resolution and consistency with the well data, Well-Driven Seismic processing is a vital prerequisite for acoustic impedance or AVO inversion and subsequent reservoir characterization. AVO AND INVERSION Amplitude variation with offset (AVO) has been used extensively in hydrocarbon exploration over the past two decades. Traditional AVO analysis involves computation of the AVO intercept, gradient, and higher-order AVO term from a fit of P-wave reflection amplitude to the sine square of the angle of incidence. This fit is based on the approximate P-wave reflection coefficient formulation in intercept-gradient form, given by Bortfeld (1961) and Shuey (1985) among others. Under the assumption of a background PS velocity ratio, the AVO intercept and gradient values can also be combined to obtain additional AVO attributes such as pseudo-S-wave data, Poissons ratio contrast, and others. AVO intercept and pseudo-S-wave data are also used in conjunction with prestack waveform inversion (PSWI) in a hybrid inversion scheme. Hybrid inversion is a combination of prestack and poststack inversion methodologies. Such a combination allows efficient inversion of large data volumes in the absence of we ll information. Amplitude Variation with Offset (AVO) inversion is a prestack technique that is readily applied to seismic gathers but which is still largely under-utilised in the exploration community despite its ability to effectively discriminate between fluid and lithology effects. AVO inversion is equally applicable to both 2D and 3D seismic data in time or depth providing that sufficient care has been taken to preserve amplitudes during processing. A reliable velocity model is also a critical component of the AVO process as accurate angle information is a prerequisite for AVO inversion. The more accurate the angles, the better the partitioning of amplitudes to P-wave and S-wave reflectivities. In addition, both angle and ray path information can be incorporated in a variety of model based amplitude corrections that are preferable and often more accurate than scalars derived from empirical equations. The inversion process is then performed, completing in about the same time as a conventional stack. The resulting outputs are a series of AVO reflectivity sections or volumes that are determined by the Zoeppritz approximation used. Fluid Factor is one of the most useful attributes derived from AVO inversion due its ability to make such distinctions and directly identify hydrocarbons. Multi-Measurement Reservoir Definition workflows include the following components: Reservoir Synthetic Modeling Forward modeling to generate pre-stack synthetics from geological models Anivec (prestack elastic modeling) Prestack Waveform Inversion (PSWI) Full waveform prestack inversion is a non-linear inversion process that estimates elastic model (Vp, Vs, and density) from prestack seismic data using a genetic algorithm. AVO Modeling and analysis AVO Conditioning Conditions angle band stacks prior to performing AVO analysis AVO Inversion Elastic impedance modeling and inversion from angle band cubes Space-adaptive Inversion Space adaptive wavelet processing and inversion to relative seismic impedance Elastic Impedance Inversion Combining low frequency trends with seismic relative inverted impedance cubes to generate absolute impedance Integrated Rock Physics Modeling Fluid and rock property analysis, modeling and substitution Rock Property Calibration Generating rock properties from seismic using transforms derived from petrophysical analysis of well data. The outputs are high-resolution absolute acoustic and shear impedance and density volumes consistent with the seismic data and the well-log data. The inverted elastic parameter volumes are used for detailed interpretation of lithofacies and pore-fluid content in the subsurface. Combined with rock physics modeling and rock property mapping through lithology classification and joint porosity-saturation inversion, the method provides a powerful tool for quantitative reservoir description and characterization. The results are the most-probable litho-class, porosity, and saturation with uncertainties of prediction at every sample point in the 3-D volume. SIGNAL PROCESSING Some elements of the seismic data processing sequence are virtually universal regardless of whether the intention is to perform  time  imaging,  depth  imaging,  multicomponent  imaging, or  reservoir  studies. Data conditioning and signal processing form the foundation of the seismic processing workflow. Signal processing encompasses a wide variety of technologies designed to address numerous challenges in the processing sequence: from data calibration and regularization through to noise attenuation, demultiple, and signal enhancement techniques. It includes Multiple Attenuation Signal Enhancement Data caliberation and regularization Noise Attenuation TIME PROCESSING Prestack time migration (PSTM) may not be the most sophisticated imaging method available, but it remains the most commonly used migration algorithm in use today. Kirchhoff PSTM combines improved structural imaging with amplitude preservation of prestack data in readiness for AVO, inversion, and subsequent reservoir characterization. Advances in this field also mean that time imaging, more than ever before, is an ideal first step in a  Depth Imaging  workflow, reducing the number of velocity model building iterations and decreasing overall turnaround time. It includes Imaging: Regularization, migration and datuming techniques   Statics portfolio   Velocities and moveout Enhanced Migration Amplitude Normalization DEPTH PROCESSING Depth Imaging is the preferred seismic imaging tool for todays most challenging exploration and reservoir-delineation projects. In areas of structural or seismic velocity model complexity, many of the assumptions underpinning traditional time-domain processing are invalid and can produce misleading results. Typical situations might be heavily faulted sequences or salt intrusions. In these cases, only the careful application of 3D prestack depth imaging can be relied on to accurately delineate geological structure, aiding risk assessment and helping operators to improve drilling success rates. TECHNOLOGY   From a technology perspective, high quality depth imaging has two main aspects: the ability to build detailed and accurate velocity models, coupled with a superior imaging algorithm. VELOCITY MODEL BUILDING Velocity Model Building is a key critical element in imaging the Earth. Tomography provides the best high resolution calibrated velocity and anisotropic Earth Models, powerful refraction tomographies detect shallow velocity anomalies. All those algorithms work with any acquisition configuration and can be applied to any geological setting. Also, these computer intensive algorithms are integrated with an interactive graphics environment for rapid and accurate quality control of the interim and final results. VECTOR PROCESSING Conventional seismic recording uses a single scalar measurement of pressure or vertical displacement throughout the 2D or 3D survey to derive images and models of the subsurface. Subsequent processing and inversion steps can be linked to the relative shear-wave contrasts in the subsurface using rock property relationships. However, sometimes it is impossible to meet a surveys seismic imaging or reservoir definition objectives using compressional (P) waves alone. SEISMIC DATA INTERPRETATION Computer aided interpretation is the mainstay of 3D seismic interpretation as the amount of data used is voluminous. The important services are:   IIWS (Intergrated Intelligence Workstation) based interpretation of 2D, 3D data     Structural mapping     Integrating seismic attributes with wireline, core and reservoir data for reservoir characterisation     Seismic modeling   3D visualisation and animation     Palinspastic restoration   Structural restoration is an established method by which to validate seismic interpretations. In addition, palinspastic reconstruction can help identify potential reservoir depocentres, enable the measurement of catchment areas at the time of hydrocarbon migration and lead to an improved understanding of complex hydrocarbon systems such as those in the deepwater. Restoration is achieved by the sequential backstripping of the present day depth model. Upon removal of each successive layer, the remaining surfaces within the model are adjusted to accoun