Development of a new product Essay Example | Topics and Well Written Essays - 3000 words

Development of a new product - Essay Example From this research it is clear that the modern world has witnessed tremendous developments in all fields of life in the wake of fastest technological advancements, which have modified the very scenario of lifestyle in general. The advanced countries are considered to be the beneficiaries of globalisation, though every nation has taken advantage from this process. Although these advancements have brought marvellous comforts in human life, yet work hours have observed a constant increase, and leisure hours are shrinking swiftly. Since the rise of the Information Age, the concept of the office has not been confined to the four walls of the building of work place any more. Rather, people remain busy at work on computer on holidays too at home. As a result, the maintenance of equilibrium between work and life is becoming a dream only, and holidays are also being spent in the completion of professional tasks and assignments. â€Å"If workers of the modern times were overworked, those of the post modern times are not only overworked but also over managed, employers appearing eager to try the â€Å"flavour of the day† in order to increase the financial performance of their companies†. Imbalance in lifestyle can be witnessed in the unevenness of diet, which adversely affects the health of the workers. At this precarious state of affairs, there is an urgent need for developing and presenting a perfect and hygienic liquid diet that could immediately restore the energy level, which is lost while spending time in different professional, personal and domestic activities at offices, fields, residences and playgrounds. Keeping in mind these challenging factors, Ailasia Inc. has launched a new drink that would be helpful in restoring the energy level of the individuals particularly during their work hours, and would not let them feel tired or exhausted. Hence, the drink, Energy-R, will increase the work proficiency of the industrialists, consultants, workers and managers alike, and will lead them make progress in their business or career. Statement of the Problem The management only hires the services of intelligent, brilliant, healthy and fit personnel and workers, which can pay extra heed to their organisation. If the work force appears to be exhausted and inefficient, it would become almost impossible to meet with the targets and achieve the goals determined by the management of the organisation. Since an overwhelming majority of a population is involved into economic activities in one way or the other, there is an immediate need of an energy boosting supplement for improving their work efficien cy. Hence, Energy-R will serve as a wonderful drink for the people working at any place for the recovery of their energy level, and the product will suddenly capture the attention of millions of people even outside the UK. This drink may be an excellent antidote to the problems and changes caused by the Information Age. Research Aims and Objectives It is a fact that is beyond dispute that economic prosperity is always dependent of the diligence and commitment to one’s work, which is only possible provided people are efficient and are able to spend more time at work than others for their individual and collective progress. With the increase of the use of computers at the office and lengthening of the work day, people have less energy to be productive. It follows that one way to increase the amount of economic success stories is through the use of a powerful energy drink. The next section focuses on the objectives of the study followed by a section on literature review. Based o n the literature reviewed, the fourth section would analyse the data collected for the present study. The fifth and the final section would consist of a conclusion and suggestions and would point out the appropriate marketing