The Carbonated Soft Drink Industry - 1361 Words

Dr. Pepper/Seven Up, Inc. Squirt Brand. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. How would you characterize the carbonated soft drink industry in the United States? The soft drink industry is one of the most highly profitable industries in the USA. Also, the competitive market is a very large market. Americans consumed about 53 gallons of soft drinks per person a year in 2000 by $ 60.3 billion!! Comparing with the market in 1990, since it was 47 gallons. In recent years, the market growth has slowed. The three major participants in US market: concentrate producers, bottlers, and retail outlets. In the U.S. market, there are about 500 bottlers, and Concentrate producers are either owned or†¦show more content†¦Pepper/Seven Up, Inc. and Squirt Competitive situation in the U.S. carbonate soft drink industry (considering different region/ethnic/age segments and positioning)? Do a SWOT analysis. The third-largest company in the U.S. is Dr. Pepper/ Seven Up, Inc. (DPSU) which consists of 14.7% market share. It is the most famous brands are Dr. Pepper and Seven Up among the Soft Drink Brands. It has been Squirting the market by this company since 1995. The Unit Sales Volume Squirt is $39 million to $54.6 million from the year 1990 to the year 2000. there are Five bottlers accounts by 50% for Squirt case, sequentially they are: California alone represents by 38%, Los Angeles by 30%, Chicago by 7%, Detroit by 6%, San Diego by 4%, and Portland, Oregon by 3%. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. Given your assessment of the competitive situation, what are the pros and cons of (a) continuing the present market targeting and positioning strategy and (b) adopting the recommendation made by Foote, Cone Belding? (make a comparison table of pros and cons for each approach). Squirt has been exposed to many numbers of Hispanics, those of Mexican descent primarily because of the beverage in Mexico which could be a very beneficial for Squirt in the market in the U.S. by considering there is a very large Mexican population in the United States. In the other side, in California alone there are around 77% of the Hispanic population is of Mexican ancestry. 77% of the 11,000,000, the Hispanic population = 8.47Show MoreRelatedThe Carbonated Soft Drink Industry1204 Words   |  5 PagesThe carbonated soft drinks (CSD) industry in the United State is considered to be in its maturity phase and there is a high degree of competition within the industry . There are several producers of carbonated soft drinks; however, our focus is on the top three soft drink producers : Coca-Cola (NYSE:KO) and PepsiCo (NYSE:PEP) and Dr. Pepper Snapple Group (NYSE:DPS) as they account for 41.9 percent, 30.3 percent and 14.8 percent of CSDs market share respectively, according to IBISWo rld (Graph 1).Read MoreCarbonated Soft Drink Industry For Management 4001435 Words   |  6 PagesThis is a case analysis of the carbonated soft drink industry for Management 400. First, to set our boundaries of the industry, I will set the boundaries of the carbonated soft drink industry. The carbonated soft drink industries are companies that are in the production of soda products, sports drinks, and energy drinks. The production and distribution of carbonated soda drinks can be broken down into four separate sections: concentrate producers, bottlers, retail channels, and suppliers. The firstRead MoreCarbonated Soft Drinks - How Do They Work? Essay562 Words   |  3 PagesCarbonated Soft Drinks - How Do They Work? Carbonated soft drinks have a huge history since their foremost inception. They are sweetened carbonated water, i.e. sugar laced aqueous solution of Carbon dioxide; and conventionally they are served, as well as enjoyed, chilled. The term ‘soft’ is basically an obligatory benchmark for carbonated drink makers that sets the limits of solute in the solution to less than or equal to 0.5% by volume. The earliest instances of soft drinks were sherbets madeRead MoreTarget Market of Honda1033 Words   |  5 PagesINTRODUCTION A  soft drink  (also called  soda,  pop,  coke[citation needed],  soda pop,  fizzy drink, or  carbonated beverage) is a  non-alcoholic beverage  that typically contains  carbonated water, a  sweetening agent, and a  flavoring agent. The sweetening agent may be  sugar,  high-fructose corn syrup, or a  sugar substitute(in the case of diet drinks). A soft drink may also contain  caffeine  or  fruit juice. Products such as  energy drinks,  Kool-Aid, and  pure juice  are not considered to be soft drinks. Other beveragesRead MoreFood And Non Alcoholic Beverages Industry Essay806 Words   |  4 PagesIndustry Background SIC and NAICS An industry as complex as the Food and Non-Alcoholic beverages industry must be coded by organizing smaller sub-categories when referencing the Standard Industrial Classification (SIC) system and the North American Industry Classification System (NAICS). These systems categorize industries using codes to aid in analytical research for Federal statistical agencies. (United States Census Bureau, 2012). A quick search using key words or the actual code will allow theRead MoreCase Study of Csd Industry, Rte Industry and Specialty Coffee Industry1679 Words   |  7 PagesA Comparison of the Carbonated Soft Drink, Ready-to-Eat Breakfast Cereal and Specialty Coffee Industries Using Porters Five Forces Michael Porter’s framework describes an industry as being influenced by five forces: buyer power, supplier power, threat of substitutes, threat of new entrants and the degree of rivalry between existing firms within the industry. A strategic business manager can use Porter’s model to more clearly understand the industry environment in which its firm operates and toRead MoreEssay Current Market Conditions958 Words   |  4 Pagesof Phoenix 4/26/2008 Market Structure of the Carbonated Drinks Industry The carbonated drink industry is a very extensive worldwide and has also encouraged an increase in similar industries such as the packaging field that handles the production of cans, glass, and plastic bottles for example, and at the same time is generating significant revenue for additional service industries like advertising. The carbonated drink industry consists of the raw material retailers and providersRead MoreAnalysis Of Porter s Five Forces Essay1271 Words   |  6 PagesPorter’s Five Forces can be used to analyze the carbonated soft drink industry in the United States. The first force is the threat of new entrants. Essentially, this is an analysis of the level of difficulty and number of challenges for new businesses to enter the market. The second force is the threat of substitutes. This is a detailed description of potential substitutes for the products in the industry. The third force is the bargaining power of suppliers. This analysis shows the amountRead MoreObjectives Of A Strategic Management Process960 Words   |  4 Pagesto generate profit by providing soda drinks maker machine, gas cylinder and concentrated flavors. The mission and vision of an organization is critical to its existence and the strategy. â€Å"A mission statement is a declaration of an organizations r eason for being and distinguishes one organization from other similar enterprise† (David, David, David 2014, p.96). The mission statement of Soda Stream is â€Å"Soda Stream mission is to revolutionize the beverage industry by reducing plastic bottle waste andRead MoreCase Study Analysis: Cadbury1460 Words   |  6 PagesCrush Brand  ® The carbonated soft drink production industry encompasses firms that blend various ingredients with carbonated water and also package and distribute for resale (IBIS World). With the full industry definition that Cadbury Beverages is a part of, we can effectively help the marketing team, most especially Kim Feil, Cadbury’s Senior Product Manager. In order for Kim and her marketing team to succeed, they must first characterize the carbonated soft drink industry in the United States